You know when you’re scrolling through Instagram and come across a really intriguing yet odd video? Or something that’s so emotionally moving, it tugs at your heartstrings and leaves you wanting to know more about the page that posted it or the company that made it?
If you’re a business owner who’s trying to make their mark in the industry and establish your brand identity with your clientele base, an effective marketing strategy is the key to do it—and as a video production company, we understand the importance of trade show marketing in taking your brand’s reach to the next level.
If we should learn anything from Coca Cola it’s that your brand identity is the foundation of your business. It delivers your mission, conveys your company’s values, and drives your sales. It also encompasses your goals and objectives and hence, has to be bigger than the sum of its parts.
Videos have become one of the fastest-growing tools of marketing in the past decade—and as a video production company in Los Angeles, we’ve witnessed it firsthand. This can be attributed to the surge in the usage of smartphones and social media platforms.
Imagine you’re shooting a live video for Facebook when all of a sudden, the actor begins to talk about the shortcomings of the product instead of promoting it!
Online marketing gives your business the perfect trampoline to jump from. But before you take that leap of faith, think about your prospective audience.
It’s that time of the year again when we post all those ‘new year, new me’ captions on Instagram, and swear to stick to our resolutions this time.