If you’re new to video marketing and haven’t started it yet, this is your clue. With traditional marketing running out of fashion and video marketing skyrocketing, video production companies are helping businesses get the highest user engagement.
This guide will explain the main concepts to help you create a fashion marketing video, regardless of your skills and experience.
Create Your Video Goals
The first thing you need to do is to set out your video and business goals before creating a video strategy. Initially, you need to decide what you want to communicate to your audience and how. You’ll have to create a video for each phase of the marketing funnel.
Who’s Your Target Audience
The main thing to do is to create a buyer’s persona. Developing the buyer’s persona is usually done when a business has to develop a product or service. So the people you want to buy your product must watch your video and understand what your brand is offering. Therefore, it’s important to identify your target audience so that you can develop the product/service they need.
Which Story do You Want to Tell?
Choosing what story your video will tell can be fun, interesting, and also the most difficult part. You need to keep in mind the below-mentioned elements as they will help you create your video’s basic framework
- The viewer should line up with your target demographic
- Your customer’s pain point
- How will you introduce your product/service?
- How will your product/service solve the problem?
Consider Creative Requirements
As you create your story, be mindful of the people who will be in charge of approving your video, for example, your marketing department, your manager, and your boss. In addition, consider the time it takes to implement their feedback because sudden alterations can throw your entire production off-kilter. It’s common to experience unexpected changes, so you must stay prepared.
Keep a Realistic Budget
Yes, marketing strategy and creative planning are important, but let’s face it, cash rules all. It won’t be possible for you to get exactly what you want without a proper budget. Carefully plan for the current resources and money. Know what you’ve to create or shoot. Will it be an in-house project, or will you have to outsource a video production company? Know what you can spend on and what you want to save on.
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