According to Statista, digital video advertising spending in the US is over 9 billion US dollars. Clearly, video production services are a viable tool helping businesses and brands connect with their customer base; otherwise, why would corporates be spending that much?
Videos are a quicker and much more efficient way of relaying information, telling customers what you stand for, and building your own brand image. It gives you the opportunity to create and tell a story that resonates with your customers, building a strong relationship based on understanding and trust.
But how can you use video production services to build a brand story? If you’re new to this, it’s normal to be confused, have questions and concerns. But don’t worry; in this blog, we’ll teach you how you can use this tool to your advantage, building a brand story like no other.
Start by describing challenges your customers face
One of the best ways to grab the attention of your audience is by storytelling the everyday challenges your customers might face.
It’ll influence them to stick around, watch the entire video, know what your company and its products and service are all about, and you’ll get a chance to build an audience and a loyal customer base.
The key to good storytelling is always choosing a clear message. You should know what message and brand image you’re trying to convey before you start working on the video aspect of the campaign.
Be creative and original
This is the part where you get to go wild with your imagination and creativity. You can take inspiration from videos your competitors have created before you but for the most part, try to stay original.
Brainstorm with the rest of the team
Use this project and opportunity as a way to build a better team. You can involve all your employees in the process, asking them how the company’s products and services bring value to the customers, what issues they resolve, and how they could improve them.
You’ll get a better insight into potential customer’s minds and be able to choose a topic, storyline, and plan of action for your video.
Hire a professional video production company
There are some things you should let the professionals handle, and video production is one of them. Obviously, you don’t know anything about camera equipment, lighting, and angles so getting in touch with a professional video production company is your best bet.
The company and its crew will not only shoot the video for your project but also help throughout the process. You’ll get a fresh pair of eyes, giving you a new perspective on your brand story.
If you’re looking for branded video production services in Los Angeles, check out what we have to offer.
At 336 Production, we offer many services like concept development, casting, scriptwriting, editing, filming, and much more. Our team is experienced at creating, conceptualizing, and delivering unique, branded video content. We produce everything from B2B videos, brand videos, case studies, commercials, documentaries, educational videos, corporate presentations, and more.
For more information about our services, feel free to reach out!