Nobody likes advertisements interrupting their favorite television show or getting a mailbox full of promotional emails from companies they never signed up for.
The digital marketing industry is expected to exceed 565 billion USD in ad spending this year. But mass marketing strategies like these aren’t as effective anymore. In this day and age, consumers choose exactly what they deem worthy of their money, which sellers they wish to purchase from, and whether or not they’re interested in advertising. This is precisely why businesses are opting for inbound video marketing over outbound.
What Is Inbound Marketing?
With inbound marketing, you allow the customer to come to you. An inbound corporate marketing strategy focuses on attracting potential customers rather than bombarding them with unwanted advertisements and information.
Businesses focus on generating quality material that answers customers’ queries and addresses their problems rather than interrupting their user experience with unsolicited promotional content. As the most engaging content format, video can be a big part of your inbound marketing strategy. Assets such as educational videos, product demos, and brand videos can inform and engage your audiences in equal measure, driving growth for your business.
Benefits of Inbound Video Marketing
While the results of inbound marketing may seem less “out there” than other forms of advertising, they can be far more helpful to your company long term. Here are a few important advantages of inbound marketing.
1. Saves Costs
Mass marketing is not only inefficient in this internet age, but it is also expensive and unsafe. Your company can reduce costs and have a better return on investment over time by using a narrower, more focused marketing budget. This is much easier with inbound video marketing versus outbound.
2. Increases Credibility
You come off as more credible when you encourage people to conduct their own analysis and research that leads to you naturally. Inbound marketing services such as generating useful content and harnessing social validation help people associate your business with less risk.
3. More Sustainable
Generally speaking, inbound marketing yields better quality leads than outbound, since your prospects are actively looking for that content. What’s more, the videos will consistently generate traffic for you over time rather than just for the duration of the promotion. This means you get better returns in the long term with inbound video marketing versus outbound.
What Is Outbound Marketing
Outbound marketing involves pushing your message out to viewers via paid promotions, such as ads. While Inbound marketing is effective, it takes longer. To genuinely see success, you must develop a ton of content, carefully distribute it on every accessible and relevant channel, and do it continuously over a significant time period. Sometimes you simply don’t have enough time, and you just have to get content out there for your potential customers to see. An outbound video marketing plan can help you work around this.
Inbound Vs. Outbound Video Marketing
With inbound marketing, you are trying to draw in customers who are already in the market for your product or service. Outbound marketing tactics get your message to individuals who aren’t actively looking for what you have to offer.
Outbound marketing allows you to choose who is seeing your content. Pay-per-click (PPC) tools have grown over time to encompass a broad range of interest-based criteria, allowing companies to be quite specific in how adverts are displayed. If you currently use an inbound marketing services plan, including outbound approaches, video or otherwise, is a good way to make it more effective.
Video Marketing Services
If you’re looking for video marketing solutions, hire 336 Productions. We are a B2B video organization that offers end-to-end video production services. See high-quality videos that generate engagement, leads, and win you more business. We create everything from commercials to educational videos, social media videos, and more.
Reach out to us to get started. Follow our blog to learn more about outbound vs inbound video marketing.
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