Corporate Video Types

It was not that long ago that corporate videos were cheesy, boring, hard-to-watch videos that most people were forced to watch. They were generally “About Us” videos, highlighting the history and products or services of a company. Today, corporate videos are sought out by employees and customers, come in a variety of types, and can be as high in quality and entertainment value as feature films. Why? Because videos are one of the most effective ways for companies to promote their products and services, strengthen their brand, and differentiate themselves from the competition.

For businesses seeking to leverage the power of video to benefit their brand, 336 Productions, a leading video production company in Orange County since 2008, provides many different types of corporate video production services that can help you take your company to the next level.

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Top Video Production Types for Businesses

Having an arsenal of different types of corporate videos at your disposal can help your business stand out from the competition by increasing brand awareness, allowing you to connect with your target audience, demonstrating what makes your products or services unique, and building a strong virtual presence for your brand.

Product Videos, Explainers, and Product Demos

These videos highlight a product or service. They allow potential customers, partners, and other stakeholders to visualize the benefits of your products and services. They can be short-form or long-form commercials in a narrative or info-style of storytelling.

These types of branded marketing and sales videos are produced by businesses to speak specifically to their target audience and demonstrate what makes their product or service unique. 336 Productions’ team of professionals has all the necessary tools to help you create memorable, high-quality marketing videos that will help you stand out from the competition.

Brand Videos and Company Videos

Brand videos or company videos are a type of video produced by businesses to engage your intended audience by telling stories or speaking on topics that are meaningful to your target demographics. These videos often feature interviews or voice-overs that discuss the company’s history, mission, and values. These videos often describe who a company or brand is, what they do, and why.

While brand videos typically do not advertise specific products, brand videos that demonstrate high production value can help build customer loyalty by illustrating your company’s core values and ethos. They encourage customers to develop positive associations with your brand. These types of business videos provide a platform for you to demonstrate what sets you apart from the competition.

Case Studies and Testimonial Videos

Case studies and testimonials are types of corporate videos produced to show your audience how others are using your business’s products or services to their advantage, typically highlighting how the product has had a positive impact on their daily lives.

These videos are typically longer to cover the details and data. They often make a big difference for customers choosing between two brands, especially for big purchasing decisions.

Internal Videos

Videos that are produced by a company solely for their employees is often referred to as an internal video. These videos are not meant to be public-facing. They are used to communicate important messages like policies and procedures updates or new initiatives. Training videos and orientation videos also fall under this category, as well as video announcements from executives to employees.

Corporate Culture Videos

Corporate culture-type videos are produced by businesses to give your audience a behind-the-scenes look at what it’s like to work at your company. Typically, they show real employees in their work environment, painting a holistic picture of company values, policies, and employee interactions.

336 Productions’ premier corporate video production services can help you showcase what makes your business special, and empower you to put your best foot forward with prospective employees, investors, and customers.

Corporate Presentations and Trade Show Videos

Whether you’re preparing for your next investors’ meeting, trade show, or annual stakeholders meeting, a well-produced corporate video presentation can make the difference between landing your next big deal and your business and struggling to gain traction in a fiercely competitive market.

336 Productions can help you create a top-tier corporate video presentation that will allow you to effectively communicate your unique business goals to all types of stakeholders and inspire others to believe in your brand’s vision.

Educational Videos

Educational videos are a creative way to engage learners and can give them more nuanced exposure to concepts, situations, and other new or unfamiliar ideas. 336 Productions can help you effectively incorporate unique elements like storytelling, animation, and other video production techniques that can take these types of corporate videos to the next level, and engage learners across the board.

Electronic Press Kits (EPKs)

A good electronic press kit (EPK) is your business’s professional resume. Because an EPK is the first exposure many people will have to your business, these types of videos are a prime opportunity to put your best foot forward with potential partners and investors.

Partnering with 336 Productions on your next corporate video production project can help you make a good first impression with the people who matter, and cut through the noise to strike a chord with stakeholders.

Event Videos

If you are looking to document a significant anniversary, important event or conference, or another big milestone for your business, 336 Productions’ team of experienced videographers and video production professionals can help you create high-quality, timeless event videos to commemorate and promote a special chapter in your business’s history.

Homepage Videos

Because your homepage is the first thing that potential customers will see when they visit your website, it’s important that it effectively engages them. 336 Productions can help you create a corporate background video for your business’s home page. Producing this type of video will leave a lasting impression on visitors and pique their interest to explore other areas of your website.

Social Video Content

Nowadays, every brand should have a presence on social media. Video is the most riveting type of media a brand can post. Social videos can be a few seconds long clip or a formally produced video. Having video across your social networks is one of the best ways to connect with your audience.


Marketing reels provide businesses with a prime opportunity to give audiences an overview of their operations. They are exceptionally good at piquing a viewer’s interest. When you partner with 336 Productions’ videography experts, you can produce marketing video reels that help to build brand awareness, increase follower engagement, and reach new types of audiences.

Viral Videos

Getting your customers to share your promotional videos can be a huge key to success. People are more likely to watch and engage with a video shared by someone they trust, and sharing it can earn you thousands of dollars in free advertising.

The key to producing viral videos for businesses is that they need to be highly entertaining or speak to people on a deeper level. We can’t guarantee that your video will go viral, but we can use our creative and technical expertise to give your video the best chance of going viral.. And even if it doesn’t get millions of shares, you’ll still have an excellent video to show your brand identity.

Companies should produce more than one type of corporate video for a few reasons:

  1. Audience engagement: By producing a variety of video types, companies can engage with their audience in different ways. For example, some viewers may prefer educational or instructional videos, while others may prefer more creative or emotional videos. By catering to different preferences, companies can increase audience engagement and build a stronger connection with their viewers.
  2. Marketing strategy: Different types of business videos can be used to achieve different marketing goals. For example, a product video may be used to promote a specific product, while a brand video may be used to build awareness and loyalty. By producing a range of videos, companies can create a comprehensive marketing strategy that targets different stages of the buyer’s journey.
  3. Versatility: Different types of corporate videos can be used across different platforms and channels, such as social media, websites, and email marketing. By producing a range of videos, companies can maximize the versatility and reach of their content, and increase the chances of it being shared and viewed by a wider audience.

Overall, by producing more than one type of video, companies can improve their marketing strategy, engage with their audience more effectively, and increase the versatility and reach of their content.

Take the Next Steps for Premier Corporate Video Production Services

Do you have questions about any of the types of video production services listed or want to learn more about how 336 Productions can help you increase revenue for your business? Read our testimonials and browse our portfolio.

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