Many social media platforms have seen a huge drop in image content and a rise in video content.
The algorithms of apps such as Instagram and Facebook prioritize video content versus images following the popularity of video-sharing apps such as YouTube and TikTok. Here, we’ll explain why other social media apps are following the trend of supporting videos versus photos for engagement, and how hiring a video production company in Orange County can help you reach more customers and boost sales with an excellent return on investment.
Because They Build a Bond
This might come off as a myth, but it’s anything but that. Videos with emotional elements tend to appeal to people prompting empathy—which means better engagement. Especially for businesses, video marketing is becoming a more popular tool to drive sales.
Usually, photos don’t spark sentimentality in people, especially when they don’t have people or pets. Videos, however, with their animation and visual effects, hold their attention from the get-go. It’s why videos generate more engagement as compared to photos.
The human element in them helps people build a bond with the person (or business) behind the social media account.
Videos Let You Convey More Information
As an audio-visual medium, videos are naturally suited to delivering more information within a small space of time. Imagine transcribing a video; the resulting text could be as long as an essay, which doesn’t make for a very effective ad.
Instead, by combining voiceover or music with visuals, whether animated or live-action, you can effectively convey your message, including brand information, value propositions, call-to-action, and more. It’s also why videos are the best way to weave a narrative or a story to reel in your audience and connect with them. Social media platforms, such as Facebook know this and it’s why they prefer videos versus images for engagement.
Videos Increase Exposure
Most people scroll past images in a hurry, and recently, it has come to light that their short attention spans are to be blamed for it. On the other hand, videos keep changing frames and scenes, and are attention-grabbing.
This means they can hold the viewer’s attention for considerably longer than an image. The longer a person stays on one image or video, the better exposure it gets. The algorithm works this way, and social media influencers have not only realized this, but are also using it to their advantage by prioritizing videos over photos for more engagement.
More Likes or More Comments?
Images get more likes, but videos gather more comments. The question is, ‘Which one is better?’ We say the latter wins, and this is because apps such as Instagram and Facebook prefer comments over likes.
Now you may ask why that is, and we’ll tell you the answer: the amount of time spent double tapping on a photo is considerably lesser than that of typing a comment. This indicates a viewer is more engaged with a video or a photo if they choose to leave a comment versus leaving a like.
Promote Your Business with Videos Today
Now that you know social media prefers videos over images, it’s time to up your game and explore options for video production. 336 Productions is a multiple award-winning video production company based in Orange County, California and we can help you promote your brand.
From legal videos to sales videos and educational videos, we do it all! Get in touch with us to learn more about our video production services today! Follow our blog to learn more about engagement with videos versus photos or images on Facebook and elsewhere.
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