People filming a corporate marketing video
What exactly is corporate
video marketing and why is it important

To keep it simple, it’s the process of creating a promotional or explanatory video for any business or organization. It can highlight anything: product features, a walkthrough, organizational values, and more to help promote the brand.

A video allows you to weave a narrative and communicate value propositions in a more engaging way. In fact, using videos can have a transformative effect on your marketing ROI. Here are all the reasons why it’s important to incorporate videos into your corporate marketing efforts.

1. Video Ads Are More Effective Than Non-Video Ads

Before we address the advantages of video marketing, it’s worth discussing why you should use video at all. In a report by HubSpot, it was revealed that video has the highest ROI (Return On Investment) of any media format.

Furthermore, according to a recent survey by Wyzowl, 96% of companies say video marketing has improved customer understanding of their products and services. Also, 89% of people say they’ve been convinced to buy a product or service after watching a video about it.

The fact is people prefer watching videos to reading long paragraphs or scrolling through images. This is why video ads are more effective than ones with static media and why video marketing is so important.

2. Briefs Your Audience About Your Brand and Mission

Lady filming a corporate culture video

A video is an excellent way to introduce your brand to new audiences and expand your customer base. In fact, 36% of marketers say the primary goal of their video marketing efforts is to improve brand awareness.

Brand videos allow you to leverage storytelling and creative visual techniques to engage your audiences. You can use the medium to not just introduce new products, but also convey what your brand stands for, including your mission, culture, and values. This allows like-minded audiences to connect with you beyond a transactional level, creating a foundation for sustained brand loyalty. 

Video marketing is important because there’s no other medium that allows you to forge a bond like this. You can also use follow-up videos to expand on the initial connection and broaden the scope of your interaction with your customers.

3. Video Improves Traffic and Conversion

Videos play a crucial role in boosting your online presence and conversion rate. According to the Wyzowl survey cited earlier, a whopping 91% of companies say video marketing has increased their web traffic and generated more leads for them.

This is because video is a powerful search engine optimization (SEO) tool. Search algorithms recognize that video is an engaging medium and tend to rank web pages that feature videos higher on SERPS. This includes your on-site pages, as well as eCommerce pages.  

Videos are also likely to pick up organic traction more easily. They are more memorable so people can easily understand and relate to them. A video stating the same thing is also easier to share than dozens of images, or hundreds of words telling the same story. This is why you see videos going viral much more often than an image or a stack of text; video ads and messages are just more effective at that.

Finally, videos also help induce conversion on your web and eCommerce pages. Adding a video to your landing page could increase conversion by up to 80%. This makes video marketing not just important, but indispensable for your customer acquisition efforts.

4. Videos Offer Reassurance and Support

Another reason why corporate video production is so important is that brands can offer support through their videos.

This point largely applies to industries or organizations that offer services. For example, a hospital’s corporate video could assure patients and their loved ones that their family members are in safe hands.

In this sense, empathetic corporate video production also serves a marketing function and is important to an organization’s stakeholder outreach. Your potential customers should get the message that if they opt for your service, they will get excellent customer support.

5. Easy to Share and Understand

Videos are simply more impactful and memorable than other mediums. Your audience is simply more likely to listen to what you say through video, and even to share that video with their friends.

You can see that clearly in the rate of audience engagement via social media – the rate of ‘likes’, ‘shares’, ‘re-posts’, and other actions that people take. These actions taken on videos are important for marketing because they directly impact how many more people will see your marketing message. The greater the reach of your message, the higher your return on investment for creating the video.

Partner With an Award-Winning Studio for Compelling Videos

Now that you have a sense for the importance of corporate video production, the next step is to look for a studio that can execute your vision. 336 Productions is a full-service corporate video production company based in Orange County, California. We have a proven track record of producing creative, high-quality videos that drive tangible business results for you, whether that’s increased reach, more leads, or higher sales.

Reach out to us to schedule a consultation for your corporate video project. Follow our blog for more information on why it’s important to invest in video ads and marketing for more effective results.

  • Marlowe Stone

    "Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."

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