Video content marketing has consistently proven to be among the most effective digital marketing strategies for decades. More than 80% of online purchases and sign-ups come after customers watch a video, and that percentage is only expected to increase.
This is no different for law firms – Video marketing can not only win you more clients, but it can also help you increase brand awareness and drive more web traffic. Like other businesses, law firms can leverage video production to reach new audiences. Growing your digital presence through effective video marketing can give your business a competitive advantage. However, the quality of visual content is necessary to retain the customer’s focus.
336 Productions creates high-quality, engaging legal videos that showcase your expertise and generate more business for you. See our work on past videos with our online video portfolio.
How Law Firms Can Leverage Video Marketing
Add an Eye-Catching Video on Your Website’s Homepage
Your homepage or landing page is where your potential clients decide whether to reach out for your services or to keep looking. A video on your homepage is the best way to introduces who you are and what you do. Create a compelling brand story to communicate your mission and provide the basics that a future client may need to know about you. Combine that with high production values to impress your viewers and keep them engaged. This is one of the most effective video marketing formulas to promote your law firm both in terms of total new leads and your Return on Investment (ROI).
Go Live on Social Media
With billions of users spending more than two hours daily on social media, you get to reach more audiences through live streaming. Discuss various topics that interest potential customers, including divorce issues, immigration laws, and tax laws, and offer solutions if you can. Create promotional shorts that effectively advertise your practice and blend into the format of the platform. For example, if you’re considering making long-form videos, YouTube is probably a better platform for it. If it’s corporate legal issues you deal with, including intellectual property, labor laws, regulatory compliance, and so on, LinkedIn is a good option for law firm video marketing.
Showcase Your Success Stories
For clients, it is important to know that the law firm they are dealing with has made some significant achievements in the past. Producing quality videos that highlight your law firm’s past achievements can persuade them to approach your team. You can also create one case study video at a time with a complete timeline, background, and customer review or testimonial about the case.
Offer Free Legal Advice
A tried-and-tested option to reel in potential customers is to offer some free legal advice. This is particularly popular with firms catering to immigration and personal tax cases. Users often look for advice to make run-of-the-mill applications or filings that don’t often amount to much in terms of billings. As a law firm, you can use video marketing to target these customers with walkthroughs or explainer videos to guide them. This can often result in follow-on queries or related cases that your clients may approach you for.
Add Video Testimonials
Video testimonials are a great way to showcase your capabilities to prospective clients. They’re more powerful that written testimonials, offering independent validation of your services and encouraging potential clients to choose you over other law firms. By featuring an actual person, video testimonial production can also be a highly effective and engaging tactic for building trust. Consider posting your testimonials on social media, in a testimonial section on your website, and on your services pages for maximum visibility.
Boost SEO With Law Firm Video Marketing
SEO is Search Engine Optimization, it’s how well your website ranks on search engines like Google compared with other law firms. Great SEO means potential clients are seeing your website and calling you first.
Adding videos to your website is a powerful tool to improve your website’s SEO. As a popular content format, search engine algorithms naturally favor videos and tend to feature them prominently in Search Engine Result Pages (SERPs). Consider adding videos to your services pages and some of your most popular blogs to boost the visibility of those pages on search engines.
336 Productions Provides Quality Legal Video Services in Orange County
336 Productions is the preferred video partner for law firms in Orange County, Los Angeles, and beyond. With years of hands-on experience creating quality videos, we create high-quality premium videos with eye-catching visuals and engaging content. Through our legal video services in Orange County, we have created top-quality videos for our valuable clients to help them grow their businesses.
Partner with a multiple award-winning video production studio to market your law firm. Speak to an expert at 336 Productions today.
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