Unleash the power of video to showcase your products, captivate potential customers, and boost your sales. Product videos provide a detailed perspective of your offerings, encapsulating key features, functionality, and benefits into a visually engaging narrative. Integral to any product marketing strategy, they become the virtual salesman, available around the clock to demonstrate your product’s uniqueness and value.
336 Productions is an award-winning video production agency based in California. We have a proven track record of creating product videos, both animated and live-action, that impress and convert viewers into customers. Whether you have a retail brick and mortar or a B2B SaaS solution, our product video marketing services can help you generate leads, elevate your brand, and improve sales.
Full-Service Video Production Company
336 Productions is a one-stop shop for all your video production needs, from conceptualization to final delivery. We’re experienced content creation professionals, adept at creating outstanding videos with compelling narratives and cinematic visuals that reel in your prospects. With over 15 years of industry experience, our portfolio boasts multiple awards and collaborations with some of California and America’s biggest brands.
We’re devoted to a flexible and collaborative video production process that adapts to meet your needs. If you’re against the clock, we offer accelerated workflows and flexible payment options, all while meeting our high-quality benchmarks.
Level up your product marketing with well-conceived, well-executed videos from 336 Productions. Here are some of the other video services we offer in addition to product video marketing:
- Brand Videos
- Explainer Videos
- Educational Videos
- Case Study Videos
- B2B Videos
- Social Media Videos
- Sales Videos
- Training Videos
- Company Videos
- Promotional Videos
- Tutorial Videos
How to Use Product Videos to Sell More
Stellar product videos can significantly boost the number of people who buy your product or sign up for a trial after watching them. When strategically integrated into your web pages, they can help increase your search ranking and organic traffic. Social media videos and quality ad spots can also go viral, giving you a huge influx of new customers.
Here are some of the approaches you can take with a product marketing video:
- Ecommerce Videos: Product videos can do a lot to help you up the conversion rate on your Ecommerce pages. They can showcase the product more effectively and help set better expectations. In a study by Wyzowl, almost 80% of people stated that videos give them more confidence when buying a product.
- Product Introductions: Videos are an excellent way to help introduce your product to new audiences and build a good first impression. You can highlight the key features of your product, draw comparisons with competitors, and answer any relevant questions users might have.
- Product Demos: These videos are particularly useful for marketing B2B and B2C tech solutions, demonstrating product functionality and providing transparency in the processes, thereby bolstering buyer confidence.
- New Feature Announcements: Innovation is a key part of product development and growth. Videos announcing the launch of new features or entry into new markets can help you tap into a new audience or user base and compete better with rival companies.
- Customer Testimonials: Customer testimonials are a key part of product marketing. These videos showcase positive customer experiences with your product and provide third-party validation of its benefits and utility. Often, when potential customers are evaluating your solution, testimonial videos can provide the just the right push to help them make a purchase decision.
When done right, product videos can provide a massive impetus to your sales efforts. Browse through our portfolio to see product video marketing in action. You can also glance through our testimonials to see what our customers think about our work. Here are all the ways our product video production services can help you:
- Improved User Engagement
- Increased Conversions
- Higher Leads
- Increased Sales
- Higher Search Ranking
- Increased Organic Traffic
- Higher On-Page Dwell-Time
- Increased Brand Awareness
Reach out to us for a consultation to see how we can replicate these results for your product and company.
Why Video Is Ideal for Product Marketing
As an audio-visual medium, video is much more engaging than just text or static images when it comes to selling products.
A survey by HubSpot found that 54% of consumers want to see more videos from a brand they support. Also, 59% of executives indicated they would rather watch video than read text with both available on the same page. And in a study by Animoto, 72% of businesses said that using video improved their conversion rates. A study by Unbounce went even further, saying that including video on a landing page can increase conversions by 80%.
Increasingly, video usage is now the norm rather than an innovation when it comes to product promotion. Create exceptional product videos to accelerate your sales by partnering with 336 Productions.