Is It Normal to Hire Professional Actors for a Corporate Video?

By September 13, 2017No Comments

Many of us don’t realize the hard work that goes into acting until we’re facing a camera, trying to deliver memorized dialogue naturally or articulate our thoughts. So, of course, it doesn’t come as a complete surprise when companies hire professional actors to play a part in their corporate videos.

Your employees might be great at their job, but that doesn’t mean they’ll be great talking about it or performing an action comfortably on camera.

Sweaty palms, shaky voice, stuttering sentences, incoherent rambling—as a video vendor specializing in corporate and brand videos, we’ve seen it all.

It’s perfectly normal to feel nervous about being filmed at work. In fact, a lot of these nerves come from self-conscious concerns about your appearance, body language, voice, and personality.

For many companies, hiring actors solve the problem of having to feature people confidently talking about the company on camera, and corporate videos production companies are pros at finding the right actors for industrial videos.

Employees vs Actors

One of the biggest misconceptions about corporate videos is that employees need to put an elaborate act.

They are supposed to be professional, articulate, and confident—not to mention, charming, funny and smart.

It’s all a little overwhelming, and frankly, a little absurd; considering most of your employees are many of those things already, and with the potential of being in a video, probably feeling enormous pressure to now prove it.

This can cause many employees a lot of stress and anxiety, which is unnecessary since there are hundreds of actors who can not only perform on camera, but who are trained to.

The more comfortable someone is on camera, the better your results. That’s why professional actors are a great choice for marketing videos.

What Does Hiring Professional Actors Mean?

Let’s talk about budget—because if you don’t have a big one, hiring professional actors might not be an option at all.

If you’re a small organization that’s releasing its very first corporate video, it may simply be practical to let your employees take the stage. Focus on authenticity to make their quirks endearing, and use a story-telling narrative to celebrate diversity and individuality.

In addition, your employees can refer to real-life work experiences to present your company in a positive light—something that professional actors might not be able to do authentically.

Sometimes, however, your employees might not be able to deliver on camera—and this can be detrimental to your entire video.

If you’ve got the budget to hire the pros, you can hand-pick the actors and rely on their skills and experience to deliver seamlessly on camera and knock it out of the ballpark.

Not only will this save you a lot of time during production, but guarantee that your video is nothing short of exceptional.

At the end of the day, much of it depends on the production company you’re working with, and how far they’re willing to go to make your employees feel comfortable on camera.

Still not sure if you should hire actors or play it safe? Call us at (888) 440-5830 for a free consultation!