There are tremendous benefits of video marketing when promoting their products online, but promotional videos can also be effective for a better retail shopping experience. Retail retail display videos can prove to be an innovative way of attracting new customers and boosting sales for the business. The best thing about them is that almost every business industry can get its benefits. Here’s more on the advantages of investing in video production for brick-and-mortar retail stores.
Better Customer Experience
One of the key factors in the success of any business is to provide outstanding and memorable customer experience. The experience doesn’t only mean that you’re offering them high-quality products, but introducing the use of the product as well. For example, companies like Ikea can show explainer videos for assembling their furniture. The video would promote how easy the furniture is to put together, as well as help them when they go to do it at home.
This is just one way that producing a retail display video can help a company boost sales and build customer trust.
Attracts New Customers
The great thing about video marketing is that it’s one of the best ways to attract new customers. You will also see that many big companies play branded videos in their retail stores as they catch people’s eyes.
In fact, videos are revolutionizing retail displays like never before. A very simple example is a clothing line; for people window shopping, if they see a video of a person wearing an outfit while posing and interacting with things, they are more likely to visit the store and check it out themselves. Recent research indicates almost 57% of consumers prefer video marketing over images and text. This is reason enough to invest in video production for your retail sites.
Improves Brand and Product Awareness
If a customer has never interacted with your brand before coming into your store, a video may be a great way to get them acquainted with you. This is particularly true if you have a large store with many products on display, a succinct video playing near the entrance or at strategic points in your store can help inform customers what your brand is all about. You can also list your various product categories and highlight some of your most popular products, including their location in the store, for the passers-by. This kind of retail video production is like killing two birds with one stone since not only does it help advertise your products, it also helps shoppers easily find the items they’re interested in.
Improves Brand Recall
Quality videos can also lead to better brand recall and message retention for customers who have visited your store. Even if they don’t remember your brand’s name, they can recall it by associating it with the video they saw at your store. This type of retail video production can work both ways as well. If you’ve run a popular video marketing campaign with a catchy jingle, customers may often remember the jingle over the brand or products being advertised. This can work in your favor when customers hear or see your ad while browsing through a busy mall or shopping street and are enticed to come in and have a look.
Point of Purchase Displays Drive Sales
Point of Purchase (POP) displays are used to create a visually appealing experience so that customers nearing checkout are informed or reminded of specific offers or brands the store is promoting. They’re a great way to push some last-minute messaging out, perhaps to a captive audience as shoppers are waiting in line, and get them to indulge in some impulse buying for a better deal. Typical POP displays include posters, banners, shelf talkers, and the like, but investing in retail video production and interactive displays can greatly level up the impact of your POP messaging.
Create Next-Level Retail Videos With 336 Productions
If you’re looking to improve your brand image through a creative promotional video, check out our services to help you. 336 Productions is a multiple award-winning professional video production company based in Orange County, California.
Browse our portfolio or customer testimonials for more information or simply reach out to us to schedule a consultation.
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