A successful marketing campaign reaches the potential audience, builds a lasting connection, and resonates with the viewers. Video production companies figure out how to make this meaningful connection and help businesses with their marketing campaigns.
Look at some of the best marketing campaigns of 2021 and see what you can learn from them.
Create What’s True To You – Adobe
Adobe is a computer software company that provides several apps like Illustrator, Photoshop, and Premier Pro. Adobe partnered with Billie Eilish in 2021 and created a digital marketing campaign. The campaign aimed to spark engagement and increase brand awareness regarding the Adobe Creative Cloud, which is a set of services and applications for graphic design, photography, and video editing for web development users to subscribe to. The ad connected well with the target audience by using the same language as the audience.
#ThinkBeforeYouLike – NatGeo
NatGeo’s recent #ThinkBeforeYouLike campaign aimed to educate the viewers about the current exploitation and smuggling of cheetahs. In this marketing, NatGeo warned viewers against liking photos of people with their pet cheetah cubs. The brand claimed that it only encouraged trafficking behaviors they’re working to prevent. This marketing campaign serves as a reminder the grass isn’t always greener on the other side.
Reverse Selfie – Dove
Dove launched its “Reverse Selfie” marketing campaign in 2021. The campaign aimed to combat the selfie culture’s negative influence on women and young girls. According to the research, 80% of girls by the age of 13 misrepresent the way they look online. The ad remarked on how this online distortion damaged self-esteem and why it needed to change.
The marketing campaign reversed the distortion process and encouraged people to talk about selfies to promote body positivity and confidence on social media.
The Best Men Can Be – Gillette
In this campaign, Gillette highlighted a particular social issue, spun a powerful message, and incorporated it into their brand’s narrative. In its campaign “We Believe: The Best Men Can Be,” the brand confronted toxic masculinity while respectfully highlighting that for 30 years, its slogan “The Best A Man Can Get” was contributing to the problem itself.
The campaign openly challenged gender norms while accepting its previous inadequacies. The brand has centerpieces on its website that normalize and accept challenges faced by men.
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