While its CEO may be defending his brainchild in front of the U.S. Senate right now, and its public persona may not be looking too good; make no mistake, Facebook is still the king of the social media hierarchy.
With a staggering 2.23 billion monthly active users, Facebook still reigns supreme and continues to grow each day. Of the hundreds of features it offers, the one that has recently come into the limelight is Facebook’s advertising platform. It has progressed to become a powerful advertising tool for digital marketers everywhere.
Creating unique Facebook ads targeting a wide range of Facebook users requires work. Here are a few tips to help you out.
Create Mobile-Friendly Content
Facebook is rapidly becoming more and more mobile-centric; an estimated 75% of users are viewing Facebook on a mobile device in 2018. So, making your video content mobile-friendly should be at the top of your priority list. This means you should design videos that:
- Have larger text graphics
- Are newsfeed-worthy
- Provide quick bursts of information
- Aren’t disruptively loud
The 3-Second Rule
When interacting with mobile video content, 47% of a video’s value will be delivered to the viewer in the first three seconds. So, you have to make those first three seconds count! Considering the amount of content on Facebook, it is crucial that you make your video engaging enough to compel the viewer to continue watching.
Creating Ads that are not Sales-y
Users visit Facebook to take a break; they scroll through their newsfeed for recreational purposes. They’re not really looking to watch ads. But that doesn’t mean you can’t put your name out there at all. You can attract the viewer’s attention by creating unusual, funny, or insightful content that is not over-the-top and sales-y. Take for example, Friskies Dear Kitten Video which has over 30 million views.
Create Separate Ads for Different Audience Segments
Can you show the same Facebook Ad to a new viewer that you already show to your old and loyal customers? Of course not! You can’t take a one-size-fits-all approach and create a standardized video. For new or potential customers, you need an introduction video that builds brand awareness. For engaging viewers that are already your customers, you need to create fresh content on other aspects of your business.
About 336 Productions
Create successful corporate marketing videos with the award-winning video production house 336 Productions. We are a video production company in Los Angeles, CA and are responsible for producing some of the most engaging corporate videos in the market. Contact us and we’ll be glad to help you start your video campaign!