Successful Video Advertising Campaigns (And Why They Worked)

By October 18, 2018No Comments

It goes without saying that no brand is the same— each one is different in its own unique way (at least it should be).

As cliché as it sounds, it’s true.  The biggest brands spend millions each year making sure their brand is strong and unique. Another thing every major brand has common is that it invests in representing its brand through video, whether that’s a 30 second TV commercial spot or a promotional internet video campaign.

While it may seem like big brands have it all, even they make mistakes.  How many times have you changed the channel just because you felt sick of watching the same dull, lackluster commercials, designed to drill a hole in your pockets?

How many times have you muted the TV just because it was another annoyingly celebrity-endorsed product being displayed?

But then how many times have you turned up the volume because there was actually a commercial that grabbed your attention?  And maybe it wasn’t from a global brand!

This is the power of a well-designed, thought-through advertisement, and it can come from brands big and small! It’s not easy creating a video campaign that’s able to steal the hearts of potential customers.

If you’re looking for a dose of inspiration, just check out these gems:

A Rap Of Fire And Ice

Just when you think you’ve seen it all, Morgan Freeman and Peter Dinklage take everything to another level with their hilarious Mountain Dew and Doritos duo. With a lip-syncing rap battle, they manage to set everything on fire, while keeping their cool (literally!)

The Ticket To Success

“My skin is like ‘what?’ My nails are like ‘yes, ma’am,’ and my face is like ‘hello, stranger!’

Tiffany Haddish shows us in this hilarious commercial why saving big time is always a good idea.

Then she goes back to doing what she loves to do, and getting another discount to a mud facial. And that shows you that smart people make smart decisions, and choose Groupon.

For Everything Else, There’s Dollar Shave

Subtle humor makes video content engaging. Viewers are automatically drawn to videos with one-liners, witty remarks, and puns.

Dollar Shave’s advertisements are an example of this. They know when to use humor to grab the attention of their viewers. Furthermore, they know how to sell their services, without coming off as salespersons!

These are just some of the many commercials that have been able to steal the hearts of people around the world.

If you want to create video marketing content just like this, we have helped small scale startups, as well as Fortune 500 companies in establishing a connection with their target audience in innovative ways.

Whether it’s corporate videos, trade show videos, or promos, we’ve got you covered!

Take a look at our services to learn more about what we do!

Wow look at this!

This is an optional, highly
customizable off canvas area.

About Salient

The Castle
Unit 345
2500 Castle Dr
Manhattan, NY

T: +216 (0)40 3629 4753