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5 Reasons Why Video Content is More Effective than Any Other Medium

By April 26, 2020No Comments

As we become less attentive than even small aquatic species, marketers have their work cut out for them. In addition to devising unique and novel marketing strategies, they’re confronted with the arduous task of condensing their ideas into a short, snappy, and multisensory experience for audiences.

This is where video production services step in.

Research indicates that the average user spends 88% more time on a website with video content. In addition, potential consumers retain over 95% of a message conveyed via video as opposed to an image or text.

By offering rich and engaging experiences that utilize two senses—sight and hearing—as opposed to one, video takes precedence over image and text.

If you’re still on the fence about whether your next marketing strategy should focus on video or continue to prioritize other forms of content, we’ve rounded up some inspiration to get you going!

Read on for five reasons why video content is more effective, popular, and profitable than any other medium.

1. Videos Content Attracts and Retains Audience Attention

According to a recent survey, over 83% of marketers admitted that video content was one of the most effective ways to attract and retain audience attention.

While images and text may succeed in attracting audience attention, it’s very likely that potential customers will tune out within a matter of minutes—if not seconds.

In contrast, people are 27 times more likely to click on an online video ad as opposed to a text or image-based poster.

In addition, there are also higher chances of audiences remaining engrossed in an audiovisual motion ad as opposed to a static image.

Imagine coming across a lifeless marketing ad that initially attracts your attention with a witty tagline but doesn’t offer anything more. Contrarily, a rich and expertly-produced marketing video that offers an engaging multisensory experience is more likely to keep you engaged.

Kenzo’s dynamic perfume ad starring Margaret Qualley is a brilliant example of video marketing done right.    

2. Video Content Drives More Traffic to Your Website

Brands that use video content enjoy 41% more web traffic than their competitors who choose to rely on text and image-based marketing campaigns.

With the average attention span depleting by the minute, audiences are actively on the lookout for content that informs, inspires, and moves them without taking up too much time.

Whether your target audience includes single mothers who are constantly on the run or college students struggling to balance their job and maintain a high GPA, ensuring conciseness is key.

Video content helps companies create compelling content that gives audiences exactly what they’re looking for without losing their attention. It’s one of the most effective tools for preventing customer attrition drain in the long run.

3. Video Content Strikes a Chord with Audiences

Struggling to create an authentic and heartfelt connection with your audience? Video content is a great way to strike a chord with potential customers without resorting to a plethora of strategies.

An effective explainer video, company culture video, or testimonial video can go a long way in establishing a genuine bond with the audience while providing them with the relevant information.

4. Video Content Increases Purchase Intent and Conversion Rate

According to research, over 85% of millennials have proceeded with an online purchase after watching a promotional video.

In addition, brands that leverage video content for promotional purposes witness a 120% increase in conversion rates.

While potential consumers may visit your website or social media page with the intent to purchase, it’s very likely that they’ll turn to a competitor if your page offers a bleak and unengaging experience.

To keep audiences gripped, it’s essential that you create compelling and enlivening videos that result in a purchase.

5. Video Content Prompts Shares

In a world that’s dominated by the power of social media, creating content that promotes shares is imperative.

Research indicates that video content produces 1,200% more shares than text and images combined.

As potential customers engage with (and appreciate) your brand video, they’re more likely to share it with their friends/family on leading social media platforms and messaging applications like Facebook, Facebook Messenger, Twitter, Instagram, Snapchat, YouTube, and WhatsApp, among others.

Ready to take your marketing campaign to new heights with the power of video content? Check out our video production services to get started!

Our services extend across Orange County, Riverside, San Diego, and Los Angeles. By covering all stages of pre-production, production, and post-production, we’ll ensure your video content is brilliantly conceptualized and created.

Check out our Facebook page for the latest insights and updates!

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