Let’s be honest; people just do not have time for reading volumes of heavy files and PDF documents anymore. Your product might be great. It might even be just the thing people need. But if it gets buried under the pile of countless other paperwork, you’re losing out!
Enter: the sales video.
In the sea of existing information, it surfaces on top, swimming past the waves of boring emails and long paragraphs.
The client is tempted to check out this refreshing piece of marketing, instead of just skimming over words. A quarter of the battle is already won when you opt for sales video because it piques the client’s interest, and if you have the right content and strategy, you’re very likely to emerge victorious.
They can be customized
Every client likes to be treated like royalty, and a sales video can help you do that. A good sales video is customized according to the client’s interests and needs instead of following a generic template.
Putting in the extra effort tells your customers that you’ve done your homework and can offer them a solution designed specifically to meet their requirements. A video made especially to cater to your client is bound to impress them.
Presentation is unique
You’re not just presenting your idea in a sales video, you’re also presenting yourself. In those brief few minutes, the client’s focus is on the content, and it must be of top quality. Video production requires patience and effort, and if done right it can impact your sales terrifically.
Remember the tear-jerking commercial by TrueMoveH? This Thai advert won hearts across the globe because it relayed the story of man who was generous throughout his life and was repaid for his kindness when he needed it the most.
Only at the very end was the business category mentioned, and yet it managed to become one of the most widely viewed videos of 2013.
Sales videos allow you to use a variety of ways to sell your product. You can choose to appear in the video for a few seconds to make it more personal, or use it to showcase your oratory skills. Adding relevant infographics and b-roll visuals helps in avoiding monotony and keeps the video interesting.
Larger outreach
Sales videos aren’t just limited to businesses and their clients. They also target prospective clients. With social media on the rise, videos are available on almost every platform. Be it Facebook, Instagram, or YouTube, there are videos available about anything and everything.
Using sales videos gives you the opportunity to use social media for your business. This allows for a larger audience to not just view your product video, but also engage in a conversation with you about it.
The Man Your Man Could Smell Like campaign increased Old Spice’s Twitter following by more than 1,000 percent and the customized responses to some of the tweets made it an interactive campaign for Procter & Gamble and its target audience.
Adding a call to action to your sales video and providing a platform for the viewers’ queries and comments can help you set your mark. In the 21st century, not using social media for your sales would be absurd!
It’s no secret, presentation videos can boost a company’s sales. However, this depends significantly on the production company you hire for this purpose.
336 Productions takes your project from conception to completion, creating an exceptional experience for its clients. If you’re looking for a company to make your videos just the way you would like them in California, 336 Productions is the place to call!
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