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3 Ways to Optimize Your Marketing Videos for Sales

By September 3, 2018No Comments

With the advent of the digital world, videos have become one of the most engaging forms of content. Social media platforms such as Facebook and Twitter have made it possible for clients to reach out to their respective target audiences by creating videos that cater to their customers’ interests and concerns.

With competitive markets though, how does one make sure their video don’t get lost amongst the hundreds of others? Here are 3 ways you can optimize your marketing videos for sales:

1. Keep the Video Duration Short

This one’s a no brainer. In today’s time and age, everything’s fast-paced; that applies to your videos too! While it’s true that different videos require a different format, shorter lengths are still the preferred option.

Keep your video creative and concise, focusing on content that would make people think, feel and act. By highlighting customer values and relevant information, you can avoid the unnecessarily long video length and keep your audiences engaged and interested.

Remember: the quicker you get your pitch across, the more likely you are to win over customers.

2. Add a Strong CTA

Your video has gotten your audience’s attention, but what’s to stop them from turning away? This is where your call to action (CTA) comes in.

A CTA is how you prompt your viewers to make the purchase or make use of the services you provide. This can be done through a number of ways; a free trial, adding social media buttons, links to further short videos, the list is endless!

Get creative with how you go about it. Embellish your videos with a CTA and a link that would direct your potential customers to more relevant information about your product.

3. Include Transcripts

This is something a lot of video production companies tend to ignore. Your video may have the relevant content and mo-graphics, but adding a transcript will give it that extra touch it needs. Not only does the presence of a transcript support the video content, it also makes it more accessible to a larger audience while keeping the message of the video intact. Your visitors would now have an alternate consumption option, so they can choose to watch or read.  Furthermore, adding a transcript allows the search engines to index the information of your video.

Optimized videos are changing the way digital marketing takes place, and you don’t want to get left behind!

Making a professional marketing video is serious business, and you need to have a strong production team by your side. 336 Productions is a video production company in Riverside and Orange County that can help you meet your video-making needs and bring out the best of your marketing strategies.

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