Social media has evolved into an epicenter of all major activities, including business. An average person spends more than two hours on social media daily, and businesses are utilizing these platforms to reach the social marketplace, which is bigger and more active than conventional digital marketplaces.
Social media is constantly changing the way we see and imbibe information. While visual content is more likely to be viewed than text, more than 85% of organizations now use video content to promote their business. Video content is becoming increasingly popular, particularly for social media marketing. Video content is now a staple of marketing campaigns. If the video content is targeted properly, it may produce wonderful outcomes. Here’s more about the role of videos in social media campaigns.
Why Videos Are So Prolific on Social Media
Videos have a lot going for them; as an engaging medium, their appeal transcends platforms and industries.
1. Excellent Return on Investment (ROI)
Since video significantly impacts traffic, leads, sales, and audience comprehension, marketers are more optimistic than ever about the ROI delivered through videos in social media marketing campaigns. They often bring in far more revenue than they cost to produce.
If you’re looking for a professional social media production company in Los Angeles, there is no better choice than 336 Productions. We create high-quality videos that win more business for our clients. Our team has been awarded for its work every year we’ve been in business, including, recently, the Communicator Award for excellent online videos.
2. High Customer Engagement Rates
In the fast-paced world of social media marketplaces, companies running video marketing have reported a massive increase in customer engagement. Videos captivate attention like no other medium; static images and text-only content simply can’t compete. By incorporating quality videos in regular posts and creating short reels on multiple social platforms, businesses have successfully caught the eye of new audiences and retained their attention for a longer period.
Higher engagement on social media means greater reach for your content on those platforms — they’ll be seen by more people.
3. Videos Help Reach New Customers
What are the first things you see when you open most social media apps? The answer will most likely be videos, either on reels or on timelines. Videos naturally get more attention than pictures or text, something to keep in mind for your social media marketing strategy. New customers are more likely to see your product and sales videos, especially when they have a story to tell or have engaging visual content. Likewise, videos are good for your SEO efforts and for increasing your social following.
4. Videos Are Versatile
You can do practically anything with videos. You can use them to promote or demonstrate products, showcase your brand, educate audiences, and so much more. This makes videos ideal for social media marketing, where you can use them to tick off multiple boxes in your company’s outreach efforts. You can also use stills from your videos, particularly if they’re animated videos, and repurpose them as static social media posts. Your social media production company can help with video services like HD editing and remastering so that you can cull high-resolution stills from the footage.
5. They’re Great for Plugging Products
As any social media video producer will tell you, videos are an excellent vehicle for plugging your products. Promotional videos can carry links to the products being advertised so that interested viewers can immediately head over to your ecommerce site to shop for them. It’s not a bad idea to rope in influencers when you can and make them a part of your video campaigns to increase product sales.
How Best to Leverage Business Videos for Social Media Marketing
When it comes to business videos, new customers usually prefer product videos more than corporate events or training videos. Product and sales videos are extremely beneficial for building trust in new customers. The customer may likely end up purchasing a product after watching a product or sales video. Other types of videos that are effective on social media are live videos, testimonial videos, and event videos.
Partner With 336 Productions for Viral-Ready Videos
336 Productions is a proven business and social media video production company based in Orange County, California. Impress your audiences and increase sales with well-conceived, well-executed videos from a multiple award-winning studio.
Check out our portfolio or browse through some of our customer testimonials to get a sense of our work. Reach out to us to level up your social media marketing with bespoke video campaigns.
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