While it is completely understood that video marketing is a unique 
and essential tactic to reach out to consumers, most marketers are often petrified by the complex task of creating useful videos.
Creating the right video content isn’t easy; however, knowing and using the latest trends in video marketing can help your video succeed.
At 336 Productions, we keep the trends in mind and we can help you create the perfect sales videos in Orange County. Read below to make the most of your video marketing strategies in 2016:
Don’t Read It, See It
Assume that you are in the desert, and you come across a new creature, something you have never heard about or seen before – let’s call it a “sand bear.” Wikipedia is your friend, right? But what’s better than reading about the sand bear? A video about it! A video would give the viewer a deeper understanding of the sand bear. That’s because a picture is worth a thousand words, and a video is worth a million.
The same is true for your business videos; Videos are a better way to explain something. Here are a few ways you can leverage this idea in your marketing and sales videos in Orange County:
- Provide a virtual tour of your facility to help potential customers understand where your products are coming from.
- Use a multitude of angles, including GoPros mounted to drones, to paint a full picture of your operations.
- Use animated screenshots to show how your software works.
Laugh A Little
What if the audience is elderly and doesn’t get my sense of humor? What if the target audience is CEOs or CTOs who prefer facts over humor? Although these are legit concerns, people of all ages and backgrounds love a chance to smile. Of course you don’t want to turn your marketing videos into full-on comedies (unless that’s what you’re going for), but it doesn’t hurt to infuse a little humor into your videos. It should be small moments of fun like discussing a problem customers have or gently making fun of the competition.
Here are a few trending ways to put in some humor in your videos:
- Create a spoof of what happens if people don’t use your products
- Make a cartoon illustration that shows the powers your products have
- Make a FAQ video that shows all the exaggerated questions customers have and how you fix them
This Leads Us To Our Next Point…
Problem Solving Is Important
People buy your services and products because they have problems that need solving. The problem could be as simple as “I need a better jogging water bottle.” Let’s assume you have invented this better jogging water bottle, and your producing a video for it; Address the problem, then explain how your product fixes it.
Here a few trending ways to show that your products can actually solve customer problems:
- Shoot interesting interviews with some of your happiest clients.
- Create simple how-to videos explaining each and every step of your product development and implementation.
- Create a motion-graphics explainer video that addresses pain-points and your product’s solutions for them.
These are some of the few video marketing trends that can help create the most captivating experience for your potential customers. Whether you are looking for trade show or sales videos in Orange County, at 336 Productions, we ensure that we keep our eyes open to all corporate video trends that truly matter so that you get the most effective results. Give us a call to learn more about our services.
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