Here’s all you need to know:
Video Marketing is an Effective Tool
Video campaigns are an effective and powerful strategy to grab the attention of your audience.
A survey conducted by Google showed that 6 out of 10 people admitted that they preferred video content to television.
Another survey conducted and published by Eye view Digital showed that linking video to your social media accounts and website improves conversion rates by up to 80 percent!
By embedding videos on your social media pages or sharing it with potential customers through other mediums, you can establish your brand’s identity in the digital world.
Video Marketing Creates Your Brand’s Personality
Think about brands like Dollar Shave Club and McDonald’s. When you think of these brands, you’ll immediately remember the themes they use in their videos.
Dollar Shave Club targets young men who struggle with finding affordable shaving kits that have high-quality razors. McDonald’s focuses on families and spending time with your loved ones.
In a nutshell, we can say Dollar Shave Club is for Millennials and McDonald’s is for families.
Every brand has a unique trait, and while traditional forms of marketing establish a brand’s personality, it’s not as fast and effective as video campaigns are.
Connect with a Broader Audience
Traditional forms of marketing were location-based and limited to certain locations. For example, you could advertise your products in a city with a lot of billboards and shops, but the same couldn’t be said for another city.
But with video content, you can reach a wider audience. Your content isn’t limited to a specific location or demographic. You can reach the entire world by sharing your videos on streaming websites.
For example, you can upload your video content on YouTube and link it to your website and social media pages. When your followers view the video, they have the option to share it with their group of friends and family. It’s truly revolutionary.
336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!