Every successful business initiative begins with an idea; a theoretical blueprint that lays the groundwork for a potentially promising campaign. It’s here that your creative vision is made achievable through practical goals; where your dreams and aspirations are finally set in motion, and your inspiration guides you to the peak of possibility.
When it comes to working on a corporate video project for trade shows or brand marketing purposes, the process of pre-production is critical to the success of the following phases: production and post-production. This is because it puts the “ducks in a row” by planning and coordinating—determining the final product on the basis of initial clarity and coherence.
Indeed, this is why scripts generally go through a lengthy process of rewrites and revisions, setting the stage for a performance that’s expected to leave a powerful impact.
Setting the Scene
Most people seem to be under the impression that an airtight script is the only blueprint needed to produce a successful video.
While it’s true that a script is one of the central components of any video, be it a short film or a marketing video, translating the script accurately on screen means relying heavily on the technical craft of visual storytelling.
Enter: Storyboards. Let’s discuss storyboard creation, from what it is to why it’s important.
What’s a Storyboard?
In short, a storyboard is a term given by industry professionals to a visual representation of your script. It’s a series of images that highlight technical details of the scene before it is filmed.
This means a storyboard will often go through a number of changes in order to determine certain aspects of the shoot before principal photography. This may include camera angles, framing, direction, and even editing.
Why Do I Need a Storyboard?
Now, you’re probably thinking you don’t need a visual representation of a 30 second commercial. But industry veterans will be quick to tell you that shooting a video without a storyboard is tantamount to filmmaking sacrilege.
Here are 3 main reasons why your corporate video needs a storyboard:
1. It makes post-production significantly easier.
Everything goes more smoothly when projects are meticulously planned and executed in an organized and timely fashion.
2. It makes sure everyone’s on the same page.
We can’t emphasize how important this is. Shooting a video means collaborating with people from various departments who specialize in different aspects of production. This means always making sure that everyone’s following.
3. It saves time and money.
This one’s a no-brainer, and perhaps the most important reason behind the popularity of storyboards. Having a visual representation of your script means that you can share your ideas clearly and creatively with vendors, investors, producers, and clients, without getting tangled in a web of miscommunication—thereby avoiding production delays and saving a ton of money.
We’re a corporate video production company with experience working for a number of successful businesses. Call us now to discuss your video needs.
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