Here’s why you should use motion graphics for your business.
To Emotionally Captivate Your Audience
Humans have an average attention span of about 8 seconds. This means that if you want to capture their interest and keep them engaged throughout the video, you need to use attention-grabbing strategies. The best way to do this is by emotionally captivating your audience, helping them feel the contents of your video at a deeper level.
Motion graphics allow you to do this. They equip you with the necessary tools for effective communication and help your video be more impactful with the combination of audiovisuals used. This way, you can reach out to your target audience at an emotional level and connect with them in a much more effective way.
To Simplify the Information Being Presented
When certain ideas are presented visually, your audience is more likely to retain the information being provided. Visual communication of any sort appeals to the way our brains process information. In fact, according to one MIT study, visual information can be processed in as little as 13 milliseconds. When you see concepts playing out in the form of motion graphics as opposed to read them, you’re more likely to distill and understand the complex information being presented.
Because motion graphics enable easier comprehension, they’re especially useful for explainer videos and tutorials. If, for instance, you’ve launched a new product or an app, you can use graphic motions to help your audience understand the different features by showing them exactly how they work. Similarly, you can also use graphic motions for presenting abstract concepts and dense data, breaking it down into simpler chunks of information.
To Allow For a More Passive Experience
According to one report, consumers spend nearly 6 hours per week on average watching video content. Videos are easy to consume as they enable a passive response, and as a result, people are more likely to spend their time scrolling through their social media accounts watching videos rather than reading lengthy chunks of text. They don’t have to exert too much mental energy while watching videos, which makes it a preferred mode of acquiring information.
With motion graphics, you can make this passive experience more interesting by using stunning animation and visual graphics to enhance your videos. This will make it even easier for consumers to grasp the information being presented, and they’re more likely to watch your video till the end and retain the concepts discussed without having to exert their mental capacities.
336 productions is a professional video production company that offers exceptional film making services throughout Orange County, using motion graphics. Whether you want to create an event video or a corporate video, we’ve got your covered.
Get in touch with our team today!