Factors to Consider When Hiring a Video Production Company

By April 28, 2014No Comments

Video is now an essential marketing tool that can reach a world-wide audience, educate viewers, compel them to act, and generate a sizeable return on investment. It’s also a powerful reflection of your brand. But before you hire a video production company to create a sales, training, explainer, or educational video for your business there are several factors you need to consider.

Previous Work Quality

This is one of the first things you ought to consider. Ask the video production company for samples of their previous work – a reputable company will not hesitate to share samples. Ask to see samples of the types of videos you have in mind for your business. If they don’t have samples of similar work, you can ask the company whether they are equipped to incorporate the ideas you have for your business into a video.

Name Recognition

Name recognition generally refers to the number of people aware of a brand or company. Who best to ask about a video company than their previous clients? They can speak to the video company’s customer service and success of the video they produced. Before choosing a video production company, you must check its recommendations, ratings, reviews, and testimonials. These will reflect how well the company has served its previous clients.


A quality finished product naturally stems from the talent and skill of the production team. Find out who will really be working on your next video production project. Make sure that the company puts talented, experienced people not only in front of the camera but also behind the camera. People like an experienced director, sound mixer, and cinematographer, as well as experts in scriptwriting and editing. If possible, check the team’s portfolios to see if they are well-suited for the type of video you want. You might also consider the number of years the video company has been in business. A company who has been provided consistent, award-winning video services for years may be a better choice than a company who is new and has yet to prove themselves.

Type of Equipment Used

Almost anyone with a camera can claim to record great videos. Cameras, video editing software, and other video production tools are more affordable and easily available today than ever before. A well-established and experienced company will not only have a range of modern equipment for different types of mediums (e.g. TV, web), but its team will also be able to explain the difference between them.


Video production can be expensive, and your business will have to stay in budget while aiming for best quality. It is important that you convey your budget limitations to the video production company – if they are keen about good customer service they will come up with a plan to make the most out of your budget.

Did you find these tips useful? Explore for more information on corporate video and brand video services.

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