Video marketing is a versatile and engaging way to share your brand’s message across multiple platforms. This form of visual communication is entertaining and effective—which can’t be said for other marketing tools.

Since video marketing is an ever-evolving form, video production has to keep up with the demands of the industry. So we’ve compiled a list of video production and marketing trends that are going strong in 2020 to help you and your business.

Live videos

With Instagram and Facebook live taking over the audiences of other streaming websites, no business can deny their importance. According to Forbes, live videos account for more than 13 percent of video traffic and it’s predicted that the numbers will only go up in the coming years.

This is because live videos make the user feel like the brand is speaking directly to them. The audience can chime in on the conversation through comments, making it an overall engaging experience that’s beneficial for the buyers and the seller. So, you should opt for live event videos.

Short ads

Gone are the days when the audience would watch ads on TV. Instead of waiting for the customers to come to them, brands now have to be more proactive and take their products and services directly to the consumers. This can be done through commercial videos that comprise of short ads.

These ads can be placed on numerous platforms one of which is YouTube. Statistics show that 73 percent of American adults use YouTube, making it one of the most effective platforms to market your products and services through short clips and ads. Other than that, short ads can also be incorporated into email marketing.

Product videos

While the feasibility and practicality of online shopping are unmatched, companies are still trying to make the experience better and unique for each buyer.

This can be done through product videos. Instead of simply putting up pictures of products for sale on the website, product videos feature models and users trying out the product on retail websites. This indulges the buyer and that’s why product demo videos are becoming increasingly popular.

If you want your company to keep up with all these latest video marketing trends, find a professional video production company that offers all these services.

336 Productions is a production company based in Los Angeles that creates top-quality corporate videos including commercials, event videos, and sales videos. Take a look at our wide range of services and give us a call at (888) 440-5830 today!