That’s what happens when you don’t have a script!

Being one of the leading video production companies in Los Angeles, we know that shooting a video without a script is much like building a house without blueprints—a sloppy shack with a shaky foundation, creaky floors, and a roof that’ll probably leak.

Without a script, any video production process is bound to fail. If the subject of the video is clueless about what to say and there’s no apparent coherence to the video, all the effort and resources you invested in this project go down the drain.

Let’s take a look at why scriptwriting is important and how it can transform any production process for the better.

It serves as a planning device for the video

Do you ever paint directly on the canvas before sketching the objects? Before you begin a masterpiece, you need a plan. Similarly, a script serves as a planning tool that describes what the video will be about and the direction it’ll take. From highlighting the locations of each scene to determining whether a voice over is a better idea or an onscreen narration, a script lays the fundamental foundations for any video production.

Other than that, it outlines how long the video will be and how descriptive it needs to be for a coherent delivery of your message.

It outlines the structure of the story

No matter what industry your business belongs to or what type of video production it is, you need a story structure; and this structure is made clear with the help of a script. From what happens in each shot to the order of all the scenes, a script gives the video production process a purpose—without which the video will be futile.

By solidifying the storyline, a script ensures that it incites a positive and emotional response from the audience, which will then propel them to engage with the brand.

It aids visual action

One of the most overlooked aspects of a script in video production is the way it helps with the visual action by providing a sense of direction. By mapping out every scene beforehand, the production team knows just what’s needed on the set as display or props.

For instance, if you’re shooting a promotional video, a script will talk about the placement of the product and how it complements the rest of the narration or the dialogue for an engaging experience.

Unfortunately, businesses that are looking to promote their products and services to strengthen their brand image are rarely able to find someone who’s equipped to handle the complex feat of scriptwriting.

If you’re in a similar situation and are looking for an expert screenwriter and a professional video production company all in one, 336 Productions can help you out.

We’re a production company that creates top-quality corporate videos. We offer video production, brand videos, promotional videos, and scriptwriting services. Get in touch with us at (888) 440-5830 today!

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