How Video Can Build A Brand Story

Key Takeaways

• Storytelling builds trust and emotional connection between people and brands
• Video is the ideal medium for telling a brand story because it’s the most engaging
• A great brand story video focuses on your customers first, and your products second
• The best brand stories are the most authentic, rooted in real experiences and insights
• Video experts like 336 Productions can help your company tell its story.

Why Tell a Brand Story?

According to Statista, digital video advertising spending in the US is over 9 billion US dollars. Clearly, video production services are a viable tool helping businesses and brands connect with their customer base; otherwise, why would corporates be spending that much?

Why Video is the Perfect Storytelling Medium

Videos are a quicker and much more efficient way of relaying information, telling customers what you stand for, and building your own brand image. It gives you the opportunity to create and tell a story that resonates with your customers, building a strong relationship based on understanding and trust.

But how can you use video production services to build a brand story? If you’re new to this, it’s normal not to know where to start. But don’t worry; in this blog, we’ll teach you how you can use this tool to your advantage, building a brand story video like no other.

Where to Start With Your Brand Video

Describe Challenges Your Customers Face

One of the best ways to grab the attention of your audience is by storytelling; communicating the everyday challenges your customers might face. It’ll influence them to stick around, watch the entire video, know what your company and its products and services are all about, and you’ll get a chance to build an audience and a loyal customer base.

The key to good storytelling is always choosing a clear message. You should know what message and brand image you’re trying to convey before you start working on the video aspect of the campaign.

Focus on Authenticity

Audiences are great at filtering out overly polished or sales-driven messaging. People just don’t like it when they feel they’re being sold to.

You can make your brand story video more authentic by starting with why your business exists. Identify what problem you solve for people and position your company as the solution.

Be Creative and Original

This is the part where you get to go wild with your imagination and creativity. The brand story video you produce can take inspiration from videos your competitors have created, but for the most part, try to stay original.

You don’t want to rip off someone’s idea, creating conflicts and a negative brand image. If you’re not sure how to proceed with scriptwriting, we can help your business stand out from the rest.

Brainstorm with Your Team

Use this project and opportunity as a way to build a better team. You can involve all your employees in the process, asking them how the company’s products and services bring value to the customers, what issues they resolve, and how they could improve them.

You’ll get a better insight into potential customers’ minds and be able to choose a topic, storyline, and plan of action for your brand story video.

Keep Your Brand Story Consistent Across Marketing Channels

A brand story is more than a single video; it connects to every piece of media your company produces and communicates. That’s your company’s website, social media profiles, advertising, in-store locations, and even in the packaging of your products. Really, anywhere your audience interacts with your brand.

When you keep your brand story consistent, it becomes more believable, memorable, and effective.

Hire a Professional Video Production Company

There are some things you should let the professionals handle, and video production is one of them. Obviously, you don’t know anything about camera equipment, lighting, and angles, so getting in touch with a professional video production company is your best bet.

The company and its crew will not only shoot the video for your project but also help throughout the process. You’ll get a fresh pair of eyes, giving you a new perspective on your brand story and the video you can make to show it.

If you’re looking for branded video production services in Los Angeles, check out what 336 Productions has to offer.

Work with 336 Productions

At 336 Production, we offer many services like concept development, casting, scriptwriting, editing, filming, and much more. Our team is experienced at creating, conceptualizing, and delivering unique, branded video content. We produce everything from B2B videos, brand videos, case studies, commercials, documentaries, educational videos, corporate presentations, and more.

For more information about our services, reach out and talk to brand story video production experts about your project.