In the case of video marketing, this could mean missing out on some serious growth and progress that have the potential to take your business to brand new heights.
Here are two of the most common video marketing myths, and the truth about them.
It Takes Time—“We Don’t Have Time To Create Videos”
There is a propagating opinion that video marketing requires a lot of time, energy and effort to make it all turn out looking perfect, which is as far from the truth as the earth is from the sun.
While video creation does require elements of these factors, they aren’t all that difficult to create. There are many businesses that create as many as 510 videos a year—which means that they are using the scrappy approach to video production.
Videos don’t have to be perfect; all they have to be is engaging. And if you have that kind of content to share with your audience, you’re good to go!
You might even be surprised by how much value you can give to your consumers in so little time!
But if you really don’t have the time to execute this strategy, let us!
It’s Expensive—“We Can’t Afford Video”
Another video marketing myth is that it’s too expensive to incorporate videos in a marketing strategy—which again, is simply not true.
Most companies dedicate around 10–20% of their marketing budget to video, whether they hire an internal team or outsource video production. This goes for both giants and startups alike.
It is possible to produce, good, high-quality video content in a reasonable portion of your marketing budget. This is one of the most convenient things about modern video production—it’s inexpensive, accessible, and easy.
If you’re really looking for high-quality content in a reasonable budget, shoot us a message and let’s see if we can chalk something out for you.
If you’re thinking of using video to promote your business, we can help! We are a full-service Los-Angeles-based video marketing company dealing with all kinds of corporate and brand video projects. Take a look at all the incredible services offer, and if you have any questions, we’d love to answer them! Reach us here!