The number is expected to increase to 82% by next year alone!

Video content is engaging, exciting and shareable. These features are the reason why it’s thriving as the most popular means of marketing today. While you may understand the marketing value of video content, it’s easy to go about things the wrong way and end up with poor sales and brand reach.

Here are some ways you can use videos to your advantage for brilliant visual and thematic content that hooks your audience from the get-go.

Understand the Consideration Stage

Your audience experiences your brand in three stages—awareness, consideration and decision—also commonly known as the buyer’s journey.

While the first two stages are important in making a great first impression and ending with a memorable pitch, the middle stage carries all the bulk. Understanding its importance and acting accordingly is a crucial part of creating video content that attracts and retains your audience’s attention.

During the consideration stage, your audience has identified its problems and is actively seeking solutions. As a video content creator, you need to communicate why your products or services are the best options in the market in an easy, exciting and engaging manner.

Try out one of these three video ideas:

1. Explainer Videos

Explainer videos are a great way of conveying a decent amount of information without boring the intended audience. They typically run under two minutes or less and include an overview of the issue followed by a solution and a call to action.

To remove unwanted traces of complexity, opt for animated videos and easy-to-follow graphics that keep your audience gripped throughout.

2. Product/Service in Action

Give your audience a glimpse of what they would experience as a customer of the product or service.

Exhibit features and functionality in practice while keeping the video short, fun and easy-to-follow.

Pro tip: Avoid including technical detail at all costs! Convert complex and hard-to-digest ideas into engaging graphics and voiceovers. If simplifying the concept seems too challenging, it’s best to exclude it altogether.


Conveying information through testimonials is a great way to get your message across while simultaneously building trust and support. Conversational videos also tend to go down well with most audiences because of their likability and reliability. While you want to ensure your video testimonials include some basic information, focus on keeping them fun and short for the most part.

Ready to get started on a brilliant video campaign that grabs people’s attention for all the right reasons? It’s time to turn to a professional video production company in Los Angeles that knows what works and can make it happen.

We offer a wide range of services that cover pre-production, production and post-production stages. From brand, product and promotional videos to expertly-created viral content, we’ve got you covered. Get in touch with us now!

  • Marlowe Stone

    "Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."