In 2022, YouTube recorded about 2.6 billion users globally. It’s the most popular online video sharing platforms around the globe. It allows people to share, comment, and watch videos prepared by amateur and professional video agencies.

You can find almost anything on YouTube, from funny cat videos to more professional product videos made by corporations. It was measured that 77% of the total population on YouTube were of age between 26 and 35 years. YouTube is an excellent site to promote businesses and brands through video marketing. Here are some helpful video marketing practices to make your videos engaging for viewers.

Use Audience Curiosity To Capture Their Attention

Humans have always been curious about everything they come across. People, depending on their interests, want to learn more about it. This is an excellent opportunity for YouTube content creators to capture people’s attention.

You can use eye-catching thumbnails and catchy titles to make engaging videos. You can also put the interesting bits of the video during the start to give a preview to make viewers watch the video till the end.

Use A Story Telling Approach Throughout Your Video

Now you may have attracted viewers to your video, but the question arises how you will keep them engaged till the end? Suppose you have made a video about an interesting product that people should have, but the video style is monotonous. In that case, you can’t expect them to watch it completely.

Storytelling is the best way to create video content that keeps the audience engaged until the last second of the video. You can use different plots to make your video content. If you’re new to video production, try using one of the seven basic plots:

  • Overcoming the monster
  • Rags to riches
  • The quest
  • Voyage and return
  • Comedy
  • Tragedy
  • Rebirth

Integrate the Comments and Likes Features Into Video Production

YouTube offers content creators to allow viewers to comment, like, or dislike videos they upload on their channel. This is an excellent way of getting feedback from viewers. You can use these features to understand your target audience better.

Before you start video production for your next video, go through the comments on your last video, and measure the like-dislike ratio. Some videos would be more positively acclaimed than others. Try forming content around topics that have more views and positive feedback. This can help you make better videos to bring the audience closer to your business.

Get Quality Product Explainer Videos From Video Service Experts in Orange County, CA

If you want to create high-quality customer engaging videos for video marketing on YouTube, collaborate with 336 Productions. We are a video agency that provides services for production for all B2B videos. We also create product and educational videos.

We operate all over Orange County, Riverside, and Los Angeles, CA. Get in touch with us so our team can design quality videos that showcase your business and brand image.

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