One of the primary strategies that are used to combat the spread of the virus is social distancing. However, the messaging and the flow of information about this policy have been quite unclear and inconsistent up till now.
Because of confusing statements from President Trump and conflicting reports from the World Health Organization, there is a need for reliable information. As a result, companies are looking for ways to inform their staff on how to stay safe while trying to keep their business afloat.
Coronavirus Workforce Videos
The best way to deliver a strong and clear message these days is through a video. People are more active on social media than ever before due to the lockdown and social distancing protocols.
Companies can get their message regarding safety and contingency SOPs across to employees by creating video content. Here are some tips that will help you deliver an effective coronavirus workforce safety video in a matter of days:
A Simple Script
The best way to engage an audience is by keeping the script as simple as possible.
If you start by using complex medical terminologies, you could lose the audience within the first few seconds of the video. Remember, the average attention span is eight seconds. That is all the time you have to capture their interest and compel them to watch the entire video.
Heavy on The Graphics
You know how they say, ‘a picture is worth a thousand words’? When it comes to creating engaging video content, these are words to live by.
Your audience will remember more information from your video if it contains a lot of graphics and visual aids. The human brain processes images thousands of times faster than words, which means you can use pictures to make a greater impact on your audience.
Add Positive and Interesting Elements
Humans instinctively shy away from negative information and tend to ignore things that cause them mental distress.
When making a video about a global pandemic, it might be difficult to keep it light and positive. However, you can do so by showing them the bright side, such as a better environment due to less pollution, having the time and resources to learn new skills via online classes, and working form the comfort of their home.
Get your message across without making it sound like the end of the world. At the same time, make sure the audience takes the information seriously and feels motivated to follow the safety guidelines and SOPs.
Want to create engaging and informative COVID-19 workforce safety videos for your employees?
336 Productions offers premium corporate video production services in Riverside and Los Angeles, CA. Our creative team uses cool and clean graphics, impressive cinematography, compelling scripts, and clear audio to ensure the success of your video marketing campaign.
Connect with us today and let us help you create an effective COVID-19 safety video with the latest tips and updates from reliable sources!