Viral status is the holy grail of video marketing efforts. When people like your video enough to share it with their friends or colleagues, who then share it with their friends or colleagues, your video takes on a life of its own. Viral videos reach an exponentially larger audience, earning you an exponentially larger return on your marketing investment.
Win New Business with California’s Top
Branded Viral Video Company
Work with an award-winning company like 336 Productions to create potentially viral videos that thrill your audiences and drive more sales. For almost two decades, we’ve been considered Orange County’s top video production company. We’re seasoned professionals with a proven track record of producing high-performing, creative video content across new and traditional channels.
A Full-Service SoCal Video Agency
336 Productions is a one-stop shop for your viral video production needs. We can manage everything from conceptualization to scripting, casting, filming, and editing. We’re also able to offer a range of exciting services, such as aerial and green screen filming, visual effects, 2D/3D animation, and more that can be leveraged when producing a modern viral video.
An Award-Winning Viral Video Production Company
We’ve been awarded dozens of times for our work and have partnered with some of the leading global brands over the course of 15+ years. Expect highly engaging, share-worthy videos that deliver robust business outcomes when you work with 336 Production.
At 336 Productions, we do everything we can to make the production process a fun and accessible experience for you, including accommodating flexible workflow requests and payment terms.
Many Video Types Can Be Made to Go Viral
See some of the video services we provide. These are just some of the branded videos with viral potential.
Potential Types of Viral Videos
All kinds of videos have the potential to go viral. But the common denominator tends to be videos that are hilariously funny, super unique, exceptionally creative, or speak to a truth that isn’t otherwise talked about. When a viral video carries promotional content for your brand, it’ll take your brand value and awareness up with it.
- Social Media Videos: Social media is often the primary choice to launch branded viral videos. After all, social media is right where most people will share it. It’s worth taking into account the differences between different social platforms. Video consumption doesn’t necessarily work the same way across TikTok, Instagram, and YouTube. Producing or editing a video to better suit the mechanics of each platform will help increase organic shares for native viewers.
- Product Videos: Viral video production for company products is a common tactic to try and increase leads or boost sales. This is typically done to promote consumer products, especially recently launched ones, to try and make a big splash before audiences become familiar with the product.
- Ad Spots: Sometimes, your video’s first touchpoint with audiences is an ad or commercial. Whether it’s shown at the Super Bowl halftime show or as an in-stream ad on YouTube, it has a chance to impress viewers and go viral. As ad spots, viral videos help you reach a wider audience and broaden your customer base.
- Brand Videos: Branded viral videos help you showcase your brand’s attributes. Typically, these brand videos will have one focus message that is used to craft a catchy narrative. Incidentally, virality is a great way to level the playing field, helping smaller brands to compete with larger ones on the back of organic publicity.
Quality viral video production can put your company and brand on the map. Check out our portfolio to see examples of high-impact social media and promotional videos. Here are some of the results our work has achieved for our clients:
- Expanded Reach
- Word-of-Mouth Popularity
- Higher Leads
- Increased Sales
- Increased Brand Awareness
- Increased Organic Traffic
- Higher Search Ranking
- Higher On-Page Dwell-Time
Browse our testimonials to see customer feedback on our work. Schedule a personalized consultation with 336 Productions to see how our branded viral video services can accelerate business growth for you.
Why Videos Go Viral
Branded videos go viral for many reasons; everything from the message to the music and on-camera talent to current trends and what’s happening in pop culture affects how well the video connects with the viewers. All of these elements need to be taken into consideration when crafting a viral video.
See Consistently Better ROI With Video
Whether or not your video goes viral, it will certainly be a better investment than any other form of content you can think of.
According to a survey by HubSpot, video has the best ROI of any form of content. A study by Animoto found that 72% of businesses saw increased conversion rates by using video. And it’s not just businesses; customers are also clamoring for more video. Parallel studies by both HubSpot and Oberlo reveal that 54% and 91% of consumers, respectively, want to see more videos from brands.
Produce top-tier branded viral videos with video production experts in Southern California. Call 336 Productions.
A Top Viral Video Production Company
in Orange County
FAQs About Branded Viral Videos
What makes a branded video “go viral”?
A video goes “viral” when enough people who see it decide to share it. To get a video to go viral, you need to make it worth sharing.
A branded video often goes viral when multiple elements align; when its messaging, emotional appeal, music, talent, and more make it something that really connects with online audiences.
Is it possible to guarantee a video will go viral?
Nobody can guarantee a video will go viral. But an experienced viral video production company can help you write, plan, and create videos that have the best chance. Strategic storytelling, platform-specific optimization, and trend awareness are always the best bet for strong ROI and engagement.
How long should a viral video be?
There’s no single ideal length, but most high-performing viral videos are concise and engaging within the first few seconds. The optimal length depends on the platform, audience behavior, and campaign goals. We recommend that any video you want to go viral be only as long as it needs to say what it needs to say.
Which platforms are best for viral video distribution?
Viral videos can perform across multiple platforms, including:
- Social media (Instagram, TikTok, Facebook, LinkedIn)
- YouTube
- Brand websites and landing pages
- Paid advertising channels
A strong distribution strategy ensures the video reaches the right audience wherever they are.
How important is storytelling in branded viral video production?
Storytelling is critical. Videos that evoke emotion, curiosity, humor, or inspiration are more likely to be shared. Strong narratives help audiences remember your brand and take action.
What role does production quality play in virality?
High production quality helps a video stand out and builds credibility, but it must be paired with compelling content. Professional visuals, sound, and editing enhance viewer trust and engagement.
What’s the difference between a viral video and a standard marketing video?
A standard marketing video focuses on promoting a company, selling products or services, or informing the audience. A viral video can definitely do that, too, but the focus is primarily on entertainment value and emotional impact.
How do you measure success for a branded viral video campaign?
Success is measured using metrics like:
- Views and shares
- Engagement (likes, comments, watch time)
- Website traffic and conversions
- New sales & leads
- Return on investment (ROI)
