In this visually striking product sizzle video, 336 Productions unveils the elegance of JenaValve’s Trilogy Valve technology, transforming a medical device into a work of art. Filmed in a single day at JenaValve’s corporate headquarters in Irvine, we faced the unique challenge of presenting the heart valve, crafted from live pig tissue, in a dynamic and aesthetically appealing manner. Our solution: constructing a custom rig to support the valve’s delicate structure, seamlessly painted out in post-production, ensuring the focus remained on the product’s intricate details.
Employing the state-of-the-art RED Raptor camera, we captured the footage in stunning 8K resolution, offering unparalleled flexibility in post-production. This high-fidelity imagery, combined with the use of a probe lens, allowed for extreme close-ups, showcasing the valve’s sophisticated design and texture in breathtaking detail.
Lighting played a pivotal role in our creative vision. Utilizing tube lights, we were able to immerse the valve in JenaValve’s brand colors, creating a vibrant, dynamic backdrop. The deliberate movement of these lights over the valve created mesmerizing visual effects, further enhancing the product’s allure.
Our artistic direction aimed to transcend the conventional portrayal of medical devices. We approached the valve not merely as a piece of equipment but as a luxury item, akin to the latest luxury car. This vision was brought to life through a combination of sleek editing, a pulsating soundtrack, and our bold choices in videography and cinematography. The result is a video that doesn’t just showcase a medical product, but elevates it, making the JenaValve heart valve appear as much a symbol of innovation as it is a feat of engineering.
This production, originally intended for trade show display, has now evolved into a key marketing asset for JenaValve. In addition to this product video, 336 Productions has also crafted an engaging patient-focused video, further highlighting our versatility and commitment to elevating brand narratives through visual storytelling.
