When marketing a product, it’s unnecessary to come up with something out of the box every time. Even a simple product can be made exceptional with how it’s showcased to the public.

A nice, simple concept can be turned into a masterpiece with the help of product photography. It can help your product stand out and make a lasting impression. Let’s examine why brands need product photography and how it helps their product.

Increases Engagement

Professionally taken product photographs engage customers better without a doubt. Everything in the image, including the picture quality, colors, background, and concept, should resonate with your demographic.

This leads to higher traffic on a brand’s website/listing, leading to better sales and loyal customers returning to buy from the brand again.

Even for offline advertisements, like flyers and billboards, product photography is crucial for grabbing customers’ attention and directing them to your physical store.

Sets Customer Expectations

Did you know? Nearly 22 percent of the products sold online in 2021 were returned simply because they didn’t look like they were showcased in the pictures.

Good quality product photography helps brands display their products exactly like they are, which sets and meets their customers’ expectations.

Demonstrate How to Use the Product

With good product photography, a brand can explain to customers how their product is supposed to be used and how it helps people in their daily lives. Brands can showcase the setting the product can be used in or features of the product that are applicable in a certain scenario.

Sets Them Apart from Competitors

Good quality product photography can help brands gain a competitive edge despite selling similar products.

As mentioned above, quality pictures engage customers better. Moreover, customers associate picture quality with product quality. Thus, the better your pictures, the better your product is in the eyes of the customer.

professional setting for product photography in a studioReflects Their Brand Image

Brands can use product photography to establish a brand image in the long run. High-quality product photographs leave a positive impression in a customer’s mind. It communicates professionalism, value, creativity, innovation, and attention to detail, all necessary for a successful brand.

Professional product photography is an easy way to stand out amongst your competition and make a name for yourself in the long run.

As leading photography and video production company in Los Angeles, 336 Production can help you with product photography. We also offer corporate and brand video production, educational video production, and more. View our portfolio or contact us now.

  • Marlowe Stone

    "Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."

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