Participating in a trade show is an investment that can pay rich dividends for your business, as long as you know what to do and how to do it. Every element of your trade show activities should be carefully considered and planned.
Take product demonstrations, for example. People don’t always give them the attention and preparation they deserve. You don’t have to be one of the people, though. With the tips we’ve put together for you, your trade show demo game will stay on point:
Don’t Rely on Facts Alone
Facts don’t lie, but your demo strategy should include more than just reciting one fact after another. Keep things interesting by including relatable examples, short but interesting stories, or even a personal anecdote or two.
The idea of a demo is to get your audience to connect with you. They’re unlikely to do that if you’re just shooting facts and figures at them.
‘Demo’ is for Demonstration
Sometimes people forget this part due to nervousness or stage fright. Your job is to demonstrate the product, not just talk about it. The quickest way to get your audience to care about your product is by letting them try it out.
Set aside a few minutes so your audience can get to know your product on their own, and document their experience to turn it into great social media content.
Leave Them Wanting More
Your demo should be comprehensive but not too detailed. Aim for sharing just enough information to get people interested and pique their curiosity just enough to make them want to know more.
If you do the trade show demo right, you’ll have plenty of time for more thorough demos later.
Pick the Right Person for The Job
A trade show is the perfect time to give the public speaking superstar on your team their moment in the spotlight. They will captivate your audience, engage them fully, make a great impression of your brand, and deliver a successful product demo.
On the other hand, if you choose someone who’s uncomfortable with presentations, you run the risk of the audience totally losing interest in your product.
Make Things Convenient
No matter how much effort you put into a demo, not every person in your target audience will get to see it in person. However, that doesn’t mean you should just hope for the best.
Have your demo recorded, and then share it on your website and all your social media so that as many people as possible can watch it conveniently.
Sharing professionally produced videos makes sense from a business perspective too. Your trade show video in Orange County just might impress buyers in New York.
Our video production company in Riverside delivers impressive event videos in Orange County and surrounding areas to help businesses showcase their products and services. Start benefiting from our full-service video solutions by contacting us today!