Color grading used to be a distinct post-production procedure a few years back. However, the distinction between such a video producer and video color graders has become more hazy as editors and software started to catch up with specialized equipment.

When contracted for a project, editors are increasingly required to understand and use color grading. Understanding what it is as well as why you’ll become reliant on it is more crucial than ever.

In this blog, we’ll explain what color grading can do to a video and why it is important.


Build Brand Image and Style

Building a distinctive style that may serve as a trademark for a company’s work is among the most difficult tasks a photographer or an editor must undertake. An editor’s ability to develop a distinctive visual style that viewers can instantly recognize can have a significant impact on the development of their professional video. A crucial part of that procedure is color grading.

Customers or brands will frequently approach you with such a wide range of diverse video projects. Having excellent command of color grading can help you as an editor to work on multiple types of videos belonging to different brands and provide them with excellent content as they demand. For example, a brand that already has a set color grading for their videos will want to stick to it and use the same color grading in their future video projects.

Editing a video

Editing a video

Creates Appropriate Mood for the Scene

Among the most potent tools of an editor’s control is the ability to convey emotion and narrative through their videos. A well-graded video can frequently enhance or even totally change the impression of a narrative in a situation. A video could appear flat, uninteresting, or even jumbled without color grading. As an editor develops their grading skills, they can use color tones to impact the appropriate intensity of any scene. Grading at levels this high can turn a dull video into a magical moment, be it an advertisement, movie, or any other video.

Professional Video Production Company in Orange County

If you’re in search of a professional video production team to help your small business come up with effective video advertisements, 336 Production can help you out. We are a video production company in Orange County and we offer a wide range of corporate and brand video production services that include pre-production, production, and post-production. Contact us now and learn about our services in detail today!


  • Marlowe Stone

    "Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."

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