There’s no doubt that video production is one of the biggest cornerstones of overall content strategy. Maybe you’re looking to hire a third-party production company to produce your videos. Or perhaps, you’re considering an in-house team to produce something for you. In any case, you’ve found yourself at a marketing crossroads: Should you outsource your future videos or commit to in-house video production?
There are many advantages to outsourcing video editing services over completing them in-house. Most of these advantages are universal across all industries, from food and beverage to real estate, tech companies, and more.
It’s important to maximize the 8-second attention span of your consumers—and since our brains process video content 60,000 times faster than text, there’s one clear answer: get video services in Orange County. Let’s look at how outsourcing video production services stacks up against in-house video production.
What Is Video Outsourcing?
Simply put, outsourced video production is when you call on an expert from outside your business to complete video production services. That can include the entire production process or a specific area such as video editing. Today, businesses, both big and small, are well aware of this concept and take advantage of outsourced video editing services to ensure high-quality videos and to remain within their allotted budget.
Numerous businesses rely on outsourced video editing and production services. Why? Because it’s a lot easier to hire someone else with resources and experience to do the video production right. This can help you prioritize other aspects of your business, for example, marketing, product development, etc. There are many benefits you get from outsourcing video editing and production.
Why Is Outsourced Video Editing Better?
- Easier Budgeting: Producing a video campaign can be costly.With outsourced individuals, you don’t have to worry about payroll, social security, healthcare, and the opportunity cost of managing employees. Outsourcing production to a video agency makes costs more predictable and manageable so that you can focus on maximizing ROI.
- Outside Perspective: Videographers in a partner agency can use their experience to tell your story in ways you haven’t thought of, as you’re quite close to the project. Their experience comes from working with hundreds of different businesses, and you can count on them to bring the best of what’s worked before.
- Used to Making Revisions and Working with Clients: The videographers you outsource video editing services to can help give clarity to your vision and guide you through the process.
- Experience: When you outsource video editing, you are working with experts who have been shooting and editing videos for years – or even decades. So, when they do take on your project, rest assured because they bring a decent track record and lots of experience to the table.
- Top-of-the-line resources: Since agencies are quite competitive, they’re always equipped with all the latest production techniques, software, and cameras.
- Great if you want something done quickly: Since the reputation of outsourced videographers depends on meeting tight deadlines, getting something done from them on an urgent basis won’t be a problem. And they won’t deny it because who wants to dry up their clientele?
What About In-house Video Production?
Sure, in-house video production can give you full creative control over what you produce. But is it worth hiring an in-house video production team at an hourly salary and making hefty investments in video production equipment, software, and other resources so you can produce professional videos in-house? We don’t think so.
There are many drawbacks to in-house video production, including financial constraints, quality control, scheduling, and more. Let’s dive into a few of those drawbacks and why it is better for most businesses to outsource their video editing services rather than hire a complete in-house video team.
- Equipment, software, and other costs: There is a lot that goes into producing and editing a video. All of these things have a cost, including cameras, lighting, props, editing software, and music licensing. With outsourced video production and editing services, you don’t need to pay for buying, managing, storing, or upgrading these assets. For most businesses that may only require new videos occasionally, this means outsourced videography will be the more economical option.
- Quality Control: When you outsource video editing, you’ll hire videography professionals with extensive expertise and experience. On the other hand, your marketing team and other in-house staff members may not have the same experience and expertise. When it comes to quality control, it is best to leave video production to the experts to prevent any issues with sound, video, and other key aspects of the editing process.
- Optimizing Employee Time: Time is money for your business. If you decide on in-house video production, it will almost certainly take your employees longer to complete the project. If you outsource your production or video editing, you’ll free up in-house employees to work on other projects. This can save your bottom line, as overtime costs and other unexpected finances are avoided.
- Creative Restrictions: Producing a video in-house can seem like a smooth process until you want to change something in the middle of your production. Since equipment, expertise, and time is limited, this can prevent you from having the flexibility to make the changes on the fly necessary to complete the project up to your standards. On the other hand, video production companies are nimble and able to adjust according to changes in location, creative direction, and more.
336 Productions is the Ideal Partner for Outsourced Videography Services in Orange County, CA
Once you have made the decision to outsource your production or video editing services, the next step is to find a company that you can trust to bring the vision of your video project to life. It is vital to choose a company with experience, expertise, and availability. For businesses in Orange County and beyond, 336 Productions checks all of those boxes and has an extensive portfolio to prove it.
At 336 Productions, our video production services in Orange County combine a full spectrum of production and creative capabilities to create intriguing videos that grow your brand. While we may be an outsource for your company, we will work closely with your team to understand your video goals and to deliver the best possible end result.
Contact us now for outsourced video editing services in Orange County, and let us help you with the visual storytelling of the highest order!
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