Key Takeaways
- Video is the most effective medium for customer education because it’s the most engaging and effective at cutting through marketing noise.
- Video content can more easily blend information and entertainment. Businesses can educate their customers through videos that people actually want to watch!
- Customer education can come in the form of dozens of video types. Product videos, demos, explainers, motion graphics, and more.
Educating customers has become one of the biggest challenges in modern marketing. Audiences are overwhelmed with information, attention spans are shrinking, and complex products or services can be difficult to explain clearly using text alone.
At 336 Productions, we’ve spent more than 17 years producing customer education videos for brands across healthcare, technology, education, and consumer products. Time and again, we’ve seen how the right video strategy can simplify complex ideas, build trust, and help customers feel confident in their decisions. When done well, video doesn’t just inform, it becomes a powerful tool for engagement, retention, and long-term brand loyalty.
In this article, we’ll explore how video helps solve the challenge of customer education in marketing, the types of educational videos brands are using today, and how video content can support customers at every stage of their journey.
Why Video Marketing is Key for Customer Education
There’s a concept in advertising called “marketing noise”. It refers to every other advertisement from every other company you’re competing with to win people’s attention. It comes from everywhere: TV ads, social media, online videos… almost anywhere you look. It’s something people are conditioned to tune out.
Video is the best medium for customer education simply because it’s the best at winning and keeping people’s attention. They can learn more, and learn it more quickly from a short video than they can with images or text alone. And they’re also typically far more willing to watch.
Video Easily Blends Information and Entertainment
Videos that are equal parts entertaining and informative often earn the best results on marketing investments.
Have a beauty product? Pair informative text with fun clips and music like we did in our brand video for Boscia. Have a technology product? Make motion graphics to explain your business like we did in our explainer video for RFgen.
Dozens of Video Options for Customer Education
Videos can be made in dozens of formats to fit the needs of your business and best reach your customers. Check out all the options for different stylized videos.
Product Videos, Explainers, and Product Demos
Product videos, explainers, and demos are some of the most focused formats for customer education. These options showcase your business, products, and services directly. They’re great to include in your advertising or to embed on your website. They’ll help your customer base make better, more informed decisions when choosing to do business with your company over your competitors.
What Can These Videos Look Like?
These types of marketing videos can take many forms: in long-form or short-form traditional commercials, in a narrative type of storytelling, strictly info-style, and many more.
Branded influencer reviews and demonstrations can often boost awareness by speaking to an established audience from a trusted perspective. Often, this is the education your customers need to pick a product to buy, or a service to hire.
Brand Videos and Company Videos
Many companies make brand and company videos with a more big-picture strategy for engaging their audience with the brand itself, rather than specific products. You can market your company as an authority and expert in the field, and simultaneously illustrate the corporate ethos that your customers value.
Brand and company videos that demonstrate a high production value and quality can help promote brand identity. Customer education about the mission or brand sets your company apart by building loyalty and brand awareness.
Associate Your Entire Brand with Care and Quality
Positive associations that the consumer connects between your company’s brand and mission might more effectively promote interest in all of your company’s varied products than a marketing campaign strategy focused on just a single product.
Often, the positive associations of brand and company videos are more effective for long-term corporate marketing strategy than focused campaigns on specific products.
Case Studies and Testimonial Videos
Case studies and testimonials are also great video marketing strategies to promote and provide customer education as to the positive advantages your products can offer that can benefit your customers’ lives. Many potential customers look to these types of marketing videos when making a large purchase decision because they normally contain details and data that contribute to making an informed purchase.
Corporate Culture Videos
Sometimes a customer looks for an education about the mission or ethics of the company when deciding which company to engage with. Modern consumers often seek alignment on social issues in which the customer and the company have a mutual investment.
In these situations, corporate culture videos can pay dividends, painting a holistic picture of your company, one that the consumer values.
Talk to 336 Productions
Not sure which type of video is best for educating your customers? You’re not alone. Choosing the right format and the right message depends on your audience, your marketing strategy goals, and where customers are in their journey.
At 336 Productions, we help brands develop customer education video strategies that are clear, engaging, and built for real-world results. Whether you’re explaining a product, onboarding new users, or supporting your sales team, we’ll help you identify the right approach and bring it to life through high-quality video.
If you’re ready to explore how video can support your customer education goals, contact us to schedule a consultation.
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