Instagram is one of the biggest social media platforms globally, with over 1.13 billion users worldwide and almost 157 million users in the US. This shows that it’s a huge platform for companies and businesses to market their products or services, and one of the most effective ways to promote your company is through video marketing.

It can be more engaging and give the viewer a personal touch. So, if you’re looking to start marketing your company on Instagram, then here’s a quick overlook at the things you need to focus on.

Video Formats

One of the first things you should know is that Instagram has added a lot of new features that have made video marketing a lot easier on the platform in the past few years. They have introduced different formats like IGTV and Instagram Reels to improve long-form and short-form video content. You’re also not stuck with the square video format now; you can use landscape and portrait videos to full use.

Find out Your Target Audience

As mentioned before, Instagram has huge potential due to its vast userbase, but it’s impossible to make branded videos that attract every single one of them. So, knowing what age, gender, or income group you’re targeting can help you. You can even monitor hashtags related to your business to see what other companies are doing and how you can improve on that.

Stay Consistent with Your Branding

Your Instagram audience may get confused very easily if you’re not consistent with your video content, leading to you losing your followers. This is why it’s necessary to know your brand values. You also need to understand how your audience perceives your brand because if you create videos that are not consistent with what they expect, they will not care and move on from the videos. Furthermore, you also need to be more engaging and relate to them personally to encourage them that the brand is for them.

Create Professional Videos

If you want to take your marketing videos to the next level, you can even hire us. We can help boost your company’s brand image through professional videos. We are an award-winning company that has produced numerous corporate videos over the years. We can even help make engaging short-form videos with your brand values. You can contact us to know more about our services or visit us in Orange County if you’re in California.

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