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3 Ways A Short Film Helps You Stand Out

By June 26, 2015September 19th, 2023No Comments

There is acopious amount of competition in business and even though video marketing has become quite an effective tool, it is possible for your video to go unnoticed and not have the impact that you were aiming for.

If you’ve produced videos in the past, and want to try something new to generate excitement and buzz, consider creating a short film. Just like the full length feature films you’re familiar with, these films are narratives that feature actors in a story complete with conflict and resolution. Jonnie Walker produced a great example of this, https://www.youtube.com/watch?v=kQ7kWpTrtJw. It stars Jude Law, and has over 11 million views! While the film doesn’t feel corporate in any way, there’s lots of Jonnie Walker product placement and brand awareness.

Here’s some reasons you might want to consider producing a short film:

Generate Buzz

The simple notion of a business producing a short film is interesting and different. People are curious about what a company has to say with a film: “Why would Company X make a movie?” That alone will generate buzz. You can go further though, and release a trailer months or weeks before the release of the film.

Freedom

Since it’s a short film, you have the chance to use as much creative freedom as possible. You can use much more creativity than you would otherwise be allowed in traditional types of business videos. You can experiment with new ideas or overlook the technicalities, because the goal with a short film is to entertain.You can go with any genre, and the tone can be humorous or dramatic. Just find a way to build your companies mission, values, goals, or products into the script without being too heavy-handed or obvious.

Easier to Market

Perhaps the most positive aspect associated with short films is the fact that their marketing is much less expensive and it is much easier to achieve a high number of views.Because short films can be marketing as “fun” you can take your marketing efforts to places you might not have gone before. For example, YouTube pre-roll ads or movie theatrepre-roll ads.Furthermore, using a large budget for a short film – if you can afford it – allows you to make a film that can be exceptionally successful.

If you are looking to make a short filmfor your business, 336 productions is the go-to company. Our extensive experience and commitment to excellence allows us to excel in making short films as well as explainer videos, education videos, event videos, and sales videos in Orange County.Call us today, at (888) 440-5830.

Marlowe Stone

"Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."