Have you ever bought something because you watched an amazing product video?
Well, so has 64% of the population. Some marketing videos are so effective that at the end of it, you know that you just have to get that product right away!
Online videos account for a large majority of all consumer traffic and are expected to result in 800% more conversions!
Now, these stats might make you want to kick-start your video marketing campaign right away, but before you start, let’s take a look at what developing successful campaigns really entail.
The Story, Not the Sale
Customers don’t want a pushy, sales-y advert forcing them to buy a product. They want something that will make them want to buy it. Don’t be the brand that has to resort to gimmicky sales tactics to attract customers.
Instead, base your video around a story, and not the sale itself. Appeal to the viewer’s human side and develop a story that shines a positive light on your product.
10 Seconds is All It Takes
You probably already know that viewers will give a video a few seconds (about 10) and will then switch if it’s not interesting enough.
Ten seconds is all you have to hook the customers and reel them in.
With no time for dilly-dallying, we suggest that you spark your audience’s curiosity right from the start by asking relatable questions. Or you can create an interesting scenario that keeps them watching. Humor, almost always works.
Why So Serious?
“Why so serious? Let’s put a smile on that face!” The Joker’s tagline is downright iconic in pop culture. So, for your video marketing campaign, take a cue from modern history’s seminal supervillain and lighten up, stop being so serious! About the worst possible thing you can do for your marketing campaign is to make a video so boring and full of industry jargon that the viewer starts nodding off. Take a chance on being funny; if not funny then at least engage your customers with a little humor to keep it light.
Optimization is Key (Words)
SEO can add great value to your marketing video, so make sure you’re optimizing enough keywords to make it search-engine friendly. Use descriptions, tags, and video sitemaps for increased online visibility. The more people see your videos, the higher up your sales will be likely to go.
Create successful corporate marketing videos with the award-winning video production house 336 Productions. We are a video production company in Los Angeles, CA and are responsible for producing some of the most engaging corporate videos in the market. Whether you know the type of video you’re looking for or don’t know where to start, contact us and we’ll be glad to help you out!
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