If you have intentionally left video out of your marketing
campaign then you need to rectify this mistake right now!

Videos help visitors see a clearer picture of your product/service. They also hold the interest of the viewers long enough to help your search engine rankings soar. If you still need a little more convincing then consider this: by the year 2017, almost 69% of consumer traffic will be brought in because of videos.

Now that you know how important videos are, get in touch with a professional production company like ours and have your video made right away, the right way.

But before starting the process, you might want to keep the following list of Do’s and Don’ts in mind.

Do

·        Hire the Professionals

As mentioned before, you need to hire professionals for this job. A professional production company would be able to offer you years of experience and a team of highly qualified experts. They will be able to assess all your needs and craft a video that will be to the liking of your target market.

Some might argue that these videos cost a lot, but then you will also have to admit that videos produced by professionals are better in quality than those produced by amateurs, are more entertaining, and represent their brands better.

·        Have a Specific Goal in Mind

You have to know exactly what you want going into the process, meaning that, to be successful, you have to identify your marketing goals and work towards achieving them.

The tone and visuals should all support the ultimate message of the video and you can do that by identifying the persona of your target market and coming up with things which they will find enticing.

·        Promote Your Video Across All Social Media Platforms

You can reap the benefits of the video you have invested in by making sure that it gets as many hits as possible, which can be later converted to sales.

And the easiest way to do that is to promote your video on every social media platform, from Facebook to Youtube. This way, you can generate interest about it and draw a large numbers of consumers in.

Don’t

·        Pick the Cheapest Production Company because They are the Cheapest

By going to the cheapest video production company, you might actually end up losing money. Because you might not get the quality of video you were hoping for and the process might be disorganized, which would end up costing you more money in the long run.

Look up production companies online and pick the one that meets all your needs and can deliver your video on schedule.

·        Focus Just on the Number of Views

Views don’t automatically convert to sales. You need to find out how impactful the video is and how it is helping to generate the buzz. You can set up trackers which will let you know how many people signed up to your website or purchased a product after watching the video. You can also ask them to comment on the video and see if it needs any adjusting or not.

·        Publish the Video only on Your Website

Though this point has been already somewhat covered above, it can stand to be mentioned again: social media platforms are your allies in the promotion game. You need to utilize them to the max. Posting the video only on your website and hoping for visitors to stumble upon it is a huge mistake. You need to get your video out on the web for the world to see.

In the end, your marketing strategies are only going to be as good as the actual video, and to ensure that you get a video of highest quality and one that conveys your message perfectly, you can contact us anytime. 336 Productions specializes in sales video and event video in Orange County, Los Angeles, Riverside, and San Diego.