The popularity of the internet and unlimited web access has changed the way people consume videos in the modern age. In recent times, any effective video campaign must receive viewer engagement in order to be deemed a success.
Your marketing campaign doesn’t just have to sell your product or service, but also touch lives. As per statistics, over 248 million individuals in the United States were set to be digital video viewers by the end of 2022. Fast forward to 2025, and that number is even higher.
Creating interactive videos that engage with the audience is the key to generating more sales and building a strong brand. Here are some customer engagement ideas for improving customer engagement that will allow you to better reach your target audience.
Email Capture Forms
Email remains a vital aspect of today’s customer engagement marketing landscape. A good video that can engage well with consumers has email forms embedded in it. These forms can be at the start, middle, or end, depending on the business, its ideology, its niche, and more.
You can also include the message you want to deliver in these email forms to invite bigger crowds by depicting a clear idea. These email forms can also be customized and collected to integrate with other platforms, like Constant Contact, Mailchimp, and more. Capturing the email addresses of video viewers is an effective way of improving customer engagement, as you have access to a tuned-in audience that is already aware of your brand.
Updated Ending Screens and Good Call to Actions
The closing scene of a video advertisement is important, but the ending screen that comes right after it holds the same significance. Customized ending screens help add value to your advertisement and leave a lasting impression on your consumers’ minds.
Leaving an impression drives more conversions from leads to consumers. Another important aspect that drives lead conversions is a strong call to action. Keeping your CTA precise and to the point and delivering the right message can help with improving customer engagement. You have less than a second to capture the attention of your viewers at the end of the video with a CTA. Optimizing the video end screen is vital to achieving this.
Smartphone Cards
Another customer engagement idea is to implement smartphone cards. Smartphone cards, or Mobile-friendly cards, are another interactive tool that helps businesses engage with their consumers, but only when the consumers want.
This tool lets consumers click on their preferred destination links whenever they want during a video they watch. These links are embedded in videos and work for smartphones only. You can choose where to embed the link as per the video and your product or service.
Smartphone cards give consumers the liberty to choose when to view a certain link, making it highly popular and effective for improving customer engagement.
Live Social Media Videos
Some of the most popular social media platforms, including Facebook, Instagram, and X (formerly Twitter), support live streaming options for users. Brands can use live social media videos to engage with their customers in real time. Live videos can be streamed at special events, to unveil a new product or program, or to host Q&A sessions, among other uses. Viewers can leave comments and engage with one another as well as your brand in real time, making live social media videos an effective tool for reaching consumers.
Engagement from live videos is unique from other video engagements in that consumers are an active part of the conversation. Brands that optimize the use of live social media videos will improve customer engagement and garner stronger connections and loyalty from consumers.
How Can Video Engagement Be Measured?
There are many ways to measure customer engagement in marketing and assess the success of a video project. When it comes to social media stats, tracking views, likes, and comments across platforms such as YouTube, Facebook, and Instagram is one way to measure success as it relates to engagement.
But diving deeper, engagement can also be measured in the form of website visits, link clicks, and of course, sales. The primary purpose of content video marketing is to create awareness and drive traffic for a brand. By tracking KPIs such as product sales, subscriptions, and website visits, you can determine how effective your videos really are.
Improving Customer Engagement With 336 Productions
If you’re in search of a quality video production company to create an engaging video commercial or advertisement and boost customer engagement for your next marketing campaign, 336 Productions can help you. We have a proven track record of improving customer engagement for clients in a wide range of industries, including real estate, insurance, health, aerospace, communications, and more.
We are one of the top video production companies in the Los Angeles area and provide video marketing services, including business video production, brand video production, corporate video production, educational video production, and more.
Get in touch with our team to make your customer engagement ideas a reality.
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