For more than 25 years, Lantronix has been the leading networking company in the world. So when they came to 336 Productions for their product’s branding and marketing videos, it was a beginning of a valuable relationship and an exceptional partnership.
There’re some projects that remain with 336 Productions long after their completion. Lantronix was one of those projects. It’s not only because the project was fun to work on and, more importantly, a success for our client, but because leads still bring the project up as something they’d like for their company.
Who Are They?
With their primary office located in Irvine, CA, Lantronix provides device networking and remote access products for remote IT management allowing remote computer access and offsite device control..
What We Did For Them?
They came to us with the need to produce videos for two products: the SLC and SLB Branch Office Managers. We were tasked with coming up with a creative concept that entertained the audience and explained what each product did. The team was raring to begin work. Understanding the product and what it does was the first requisite; therefore, we were in touch with the marketing team and engineers who were responsible for coming up with the technology. They explained to us what the most important selling points were and who the audience was.
The services we provided to Lantronix were:
- project management
- concept creation
- script writing
- casting
- voice-over recording
- cast and crew management
- location scouting and management
- production
- custom graphics and animations (motion-graphics)
- editing
- sound design, editing, and mixing
- musing licensing
- digital file delivery
Why We Loved Working On This Project?
We absolutely love working with clients who allow us to be creative and trust our instincts, be it for an explainer video, a training video, or a trade-show video. This is when we get the chance do something special.
As a team, our focus was to come up with something that would distinguish them. It was a refreshing experience.
Both the videos, which can be seen here, were shot in 1 day. The location was a data center in Irvine, CA. As with all our previous projects, this one too was taken from conception to completion without compromising on quality, expertise and talent.
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