Whether it’s a new line of jeans or a technical cash handling machine, the first thing that draws our 
attention when we shop online is the product photo. Truth is, humans are superficial creatures by nature. So if we see something that looks beautiful, we will be attracted to it, whether it offers any benefit to our life or not. And whether we’re talking about jeans or a machine, both products can be shot beautifully – trust us. Just because a product is technical or “not pretty” the lighting, exposure, set, décor, and other elements of the photo production can make the product look its best.
Product photos present an image of a product that potential customers are not able to touch in real life. Those photos should display the product in its entirety, and some websites allow features so viewers can take a 360 look, and zoom into the product.
This is why professionally taken product photographs are necessary for your marketing campaign.
The Concept of Professionally Taken Product Photographs
Someone in your office may have good camera skills, but do they have the resources to stage and execute a professional photo shoot with your product. This requires building or renting a set, finding and securing props and décor, casting actors if necessary, lighting the sets, exposing the pictures properly, directing the actors or models, and perhaps most important, having the skills in post production to edit the photos.
You see, while someone may have a photographic eye, they might not have the same experience as a professional. In an employee taking the pictures, you run the risk of displaying amateur photographs on your website, which may give the customer the impression that your company doesn’t care about its brand or other elements of the business. And that affects your revenue. Professional photographers spend years perfecting angles, lighting, and using space – they would know exactly how to photograph your product.
Hiring a Professional Product Photographer
While searching for a photographer, go to their website and investigate their work. If they don’t have a website though, ask for their portfolio. Go through each style and determine whether their photography matches your taste.
Next, discuss the style you want to go for when your product is photographed. They should be able to provide you with the result you need, and ensure that the photographer is open to ideas and is able to provide high-resolution images.
However, if you work with us, you will have the benefit of hiring a professional product photographer. If you need photos and video, consider saving money by asking us how we can accomplish both during the same shoot. You can can save money by bundling photo and video services with our team.
If you would like to hire our video production services in Orange County, Los Angeles, San Diego, or Riverside, contact 336 Productions by emailing at info@336productions.com or call (888) 440-5830.
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