Pre-Production Explained

Any media project, including music videos, mainstream feature films, TV commercials or even professional YouTube videos go through a pre-production process. This is the earliest stage of any film project and it outlines the important stages of production.

In case the concept confuses you, take a look at legendary director, Steven Spielberg talking about pre-production in Indiana Jones and the Kingdom of Crystal Skull here.

As a business owner, if you’re looking to make promotional videos for your brand or firm, the project will start with a proper pre-production process. As a production company in Los Angeles with expertise in these services, here’s what you need to know about the pre-production process.

Script Writing
Everyone knows that script writing is the soul of a production. Even branded video productions go through a script writing process.

Suppose you have a product or a brand that you want to make a commercial of. The initial stage would be to write a script and explore the qualities you want to showcase through that commercial. This includes scenes, characters, and dialogue.

Casting
The casting phase of the pre-production plan is to put a face to the characters mentioned in the script. A great casting suited to the character in the scripts lead to a better production and great storytelling.

Budgeting
The budgeting stage is probably the most boring stage of the process but is almost as important as any other. It outlines the cost of the production at all the different stages which is then monitored so the cost doesn’t go out of budget. This is why at 366Productions, we make it our priority to help you get the best value.

Location and Tech Scouting

Image Filename: camera-filming

Image Alt Text: A pro camera set up for filming

Once we’re done with the initial stages of pre–production, we focus on the how and where. We scout the best locations for shooting and ensure the set is created seamlessly.

Pre-production documents

One of the last steps of pre-production is putting all of the plans and details on one document. This helps set the production in motion by defining schedules for the cast and crew. The document also includes different shots that need to be taken.

Take Your Video Production to the Next Level

Effective pre-production takes skill and experience to perfect it—and we’re equipped for the job. As one of the top video production companies in Los Angeles that offers these services, we provide B2B production services and business video production services. So if you’re looking for a top video vendor in Orange County, California, contact us.

Marlowe Stone
"Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."

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