Trade shows are a great challenge for most marketers. For it to be successful, you need to focus on months of advanced planning, designing marketing material, bookings, management pressure – it’s no small task!
Marketers have to bring in their A-game. Are you? More specifically, is your trade show video?
The following are some tips shared by the masters of B2B video production, 336 Productions, that’ll help avoid some of the anxiety that comes along with ensuring an amazing trade show experience that’ll have customers swarming (or at least slowly gathering to) your booth:
Work on the Invitation
One surefire way to ensure maximum attendance to the trade show, promote the upcoming event on social media as well as on your company’s website. You can tease the trade-show video in the invitation and other advertisement. Short promotional videos can also be used as an invitation for people to join you at the event, and as a tool to boost excitement.
Make the Video Short and Snappy
The trick to attract people (read: potential customers) to your booth is by catching their attention quickly! While you may want to include all important details of the work your company does – its values, history, customer testimonials – make sure it is covered in as brief a time as possible. You want the video short, but not too short, as it’ll be looping for days at the show, and you don’t want people to get sick of it.
Create Visual Spectacle
Remember that a video for a trade show will not be made in the same way as a video for the office, where there’s minimal interference and sufficient time to get the intended message across. The first thing to consider are the noise levels at the show and whether or not the audio is being drowned out in the crowd or not. It’s better to be safe than sorry, which is why incorporating as much visual information as is possible (in kinetic text or big, bold animations) will do the trick and attract the required attention.
Get People Involved After the Show
Once the show is over and done with, you can still spark up the interest. Have them re-visit the site by promoting a video that was shot at the show (and tease that they may be in it!). Ensure that a production crew is onsite with you on the day of the event and taking interviews from people, as well as getting some “backstage” and b-roll footage. Not only will customers be provided with something new to watch after the event, but you’ll have some solid testimonials to further boost your business!
It does take team effort, planning, and excellent management to make a trade show successful. Need help? Get in touch with 336 Productions and give your company the advantage it deserves to stand out.
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