75% of buying decisions are made once shoppers enter a store. Judging from this statistic, it’s easy to understand why initiating customer interaction at point of sale is vital in increasing sales dramatically. How can that be done? The answer is in-store video displays.
Retailers can increase customer ROI and retention with the help of retail video displays that stimulate brand recall as well as help counteract advertising campaigns by competitors. In addition, retail videos can also help make the shopper feel content with their purchase decision, reducing or eliminating the very common buyer’s remorse.
This is why savvy retailers are opting to place in-store video displays at point of sale. Not sure whether implementing this idea in your retail store is going to bring success? As B2B video makers in Orange County, we present to you a winning case:
Shoppers Appreciate In-Store Retail Displays
According to an Arbitron Retail Media Study conducted in 2006, 78% of consumers believed that products or sale information displayed on in-store videos was helpful in facilitating their shopping decision. In fact, nearly 81% of consumers found no objection in seeing retail video promotions and display (that included information on sales and specials, product information and special events).
In-Store Retail Video Displays Introduces ‘Wow’
Factor
This in turn helps to attract customers towards the products, supports branding and helps customers at the point of sale. More importantly, digital signage brings fun into everyday shopping decisions!
Of course; due to immense competition in the retail world, you should jump on the band wagon now as more retailers are quickly turning to in-store video displays to effectively market their products and brand.
Utilizing Video Displays Is a Flexible Marketing Strategy
One reason why video displays work well in retail stores is due to the high flexibility they offer. With help from in-store video displays, marketing is accomplished in an instant, leaving a lasting impact on customers. In addition, sales can be successfully lifted (even for a single product!) if video display marketing is done the right way.
Let’s say your retail store sells umbrellas, and there’s a sudden downpour. The marketing message can be changed to a special sale on umbrellas, as that’s the demand of the day.
In-Store Video Displays Interacts Positively With Customers
If you’re noticing a lack of enthusiasm and customer interaction with the standard 30 second television advert, perhaps it’s time to change to a network that’s directly targeting the retail environment.
We at 336 Productions understand the power of video displays in a retail setting. Incredibly dynamic and flexible when it comes to handling a number of functions, video displays offer multiple benefits; be it for entertaining customers with interactive video and music, sharing product information, and brand reinforcement.
As compared to traditional printing and shipping, video displays help save retailers time and money. Big timers to mom and pop type stores are using this method of marketing, so why shouldn’t you? Get in touch with 336 Productions and see what we can do for your retail store!
Recent Comments