Woman in front of whiteboard speaking to a room full of people

Small businesses have a lot of factors working against their success. It takes a unique and creative approach to stand out against more established competitors. A big part of this is finding and using the best small business marketing tactics to promote your products and services. 

There are several best practices and marketing strategies a small business can apply in accordance with its target group and recent times and trends. In this blog, we’ll list some of the best marketing tactics for small businesses.

Social Media Marketing

A brand or business presence on social media these days is very crucial. The modern age belongs to social media, and it’s one of the main channels through which the majority of people get their information and subsequently make decisions based on that information.

A positive brand image on social media can drive sales for small businesses and attract more customers by communicating its messages in a better and more conversational way. It’s also one of the fastest ways to grow. Facebook, Instagram, and Twitter are some of the most popular social media platforms brands of all sizes can capitalize on.

Webinars and Events

One of the best marketing tactics for small businesses to directly engage with relevant audiences is to host webinars and speak at events. The more audience you reach, the better it is for your business. If your business’s target market is young people, make sure you’re conducting seminars or webinars in colleges and universities. If your target market is working adults, a short speaker session at corporate events can work out well for you.

Content Marketing

A lot of people confuse content marketing and social media marketing as the same thing but this isn’t really the case. Content marketing including video marketing helps small businesses maintain their brand image and stay relevant through engaging content. Content marketing also focuses on driving up sales and attracting new customers, but it’s done in a much more structured way compared to social media marketing.

Content marketing can include blog posts, articles, promotional videos, and much more in order to keep existing and potential clients updated about a business.

Video production in a studio

Work With a Professional Video Marketing Company

If you’re searching for a video production company to help you with professional videos for your small business in Orange County, 336 Productions is the ideal choice. We’re a video production company that offers a range of corporate and brand video production services that include pre-production, production, and post-production. We’re well-versed in the best marketing tactics for small business and our videos are tailored to help you expand reach, increase sales, and grow your revenue.

Contact us today to see how our services can help you level up your business!

  • Marlowe Stone

    "Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."

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