They say that a man may die and nations may rise and fall, but an idea lives forever.
One of the problems that creative individuals face today is that they limit themselves to notions and ideas that hamper growth. These set of beliefs and concepts restrict their minds and force them to stay inside a boundary that knows no bounds when it comes to obstructing their creative views.
“Think outside the box.”
This is something brands are often told, or brand tell their video vendors. But why think outside the box when you can learn to adapt and transform the box into something new from the outset? Why not think about what you can do with that box?
The truth is, it’s often the criteria for coming up with something “innovative” that limits. If you look at the most successful commercials, you’ll realize that they make use of the simplest ideas.
Turning an Ordinary Idea into Something Extraordinary
Let’s get one thing out of the way: ideas do not evolve magically. While everything starts with just an idea, it’s up to us to shape, mold, and transform those ideas into something more.
This is why scripts go through a lengthy process of rewrites and revisions, sometimes taking months to become the successful commercials we see on TV.
In order to make your commercial a success, you need follow the tried and true steps in video production, while staying unique and true in your script. Here’s some things to keep in mind when creating a marketing video:
Humanize Your Brand
The most successful commercials are the ones we can relate to. Remember the Thank You, Mom campaign by Proctor & Gamble for the Sochi Winter Olympics? Or the Most Shocking Second Day advertisement?
These commercials are still remembered today because they made use of simple ideas and social problems, and transformed them into something extraordinary. When people see something they can relate to, they’re automatically drawn towards it.
Let Humor Speak
You’ve probably shared one video a hundred times because it never failed to make you laugh. We’ve all been there. After a long, stressful day at work, we all need something to help us unwind. And that’s where our favorite memes, funny commercials, and Reddit posts play an important part.
Adding simple humor to your videos can help make them stand out, and most importantly, humor also adds a ‘human’ factor to your content. Remember how you couldn’t sleep at night once because you kept remembering an embarrassing moment at work? There are thousands of people who can relate to that.
Through humor, people can connect with one another. This is why videos with memes are so popular.
Research What You Don’t Know
How have other brands played their part in carving a name for themselves in the global market? It’s because they researched what they didn’t know. It’s important to invest in customer feedback and direct communication to understand what your customers want from you.
Converse with your clients and customers through social media and ask them what they want to see in your next commercial.
Hire a Professional Video Production Company
A professional video production company has the tools and resources to help your brand stand out. By offering experience and using professional equipment, experts know how to highlight the best features of your products and services.
336 Productions is one such video production company, based in Orange County. We are dedicated to helping businesses create interactive and engaging videos that help create a persona for their brand.
From trade show videos, event promotions, to case studies, we’ve got you covered. Add a powerful element to your corporate videos and book a free consultation today!
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