Successful advertising is all about the timing. Launching a winter clothing campaign, back-to-school shoes commercial, or recipes for Autumn—it’s all about taking the chance and moving on opportunities that are present in the moment, to achieve great things.
And with 2018 here, there’s no better way to reach out to a wider audience than to kick-start commercials aimed around starting anew, with the arrival of a great year!
But video marketing in 2018 should not just be about achieving success for your brand, it should be about connecting with the right audience and building networks. This will help your brand get the exposure it needs to get to its end goal. And what better way to achieve all of that than with a great video?
Here’s how you can make 2018 the year of video marketing:
Use the Right Social Media Platforms
Everyone knows the importance of social media networks, and in 2018, there are more and more platforms being developed. But of course, it’s important to market your video content using the right networks.
Facebook, LinkedIn, and Twitter are your best bet when it comes to reaching out to a wider audience. And of course, all of these platforms have their own requirements when it comes to video content and formats.
For example, Twitter doesn’t allow long videos, so users usually upload short videos and “vines.” You can take advantage of this by directly getting to the point and introducing your brand. Add a little humor to grab your target audience’s attention!
Another platform that is also gaining attention is Quora, but it’s great for case study videos or explainer videos.
Use Live Videos
Another form of marketing that is gaining attention is using “live” videos.
If you’re familiar with using Instagram, you already know how this feature works. You invite someone to be a part of your live video, while your viewers watch as you engage in conversation or action.
But this feature can be used by businesses as well, to have two employees engage in conversation and explain your brand’s products to your customers. It’s a fun and interactive marketing technique that allows you to build a strong connection with your customers.
Mobile Optimized Videos
Now that smartphones have dominated the world, most people use their smartphones to watch videos and communicate with others. Last year, it was reported that internet usage and smartphone ownership continued to climb and break previous records.
So make sure your videos are user-friendly and can be viewed on mobile devices such as phones and tablets.
Our speciality is all types of video marketing content. From trade show videos, to case studies and educational videos, we offer brands the chance to leave an unforgettable impression on their clients. So, if you’re looking for a video production company in Orange County, feel free to get in touch with us!
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